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Lil Soups Cat Food

Fail

The top 5 brands take 100% of clicks, so Lil Soups Cat Food is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$631K/yr237K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
75%top-5 click share · 5 brands · 51 sellers

Flapen Score

Lil Soups Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Lil Soups Cat Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lil Soups Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Lil Soups Cat Food 237K times last year and spent an estimated $631K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $631K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
18.6%
Market size, estimated
$631Ka year
Peak month
August1.3× the quietest month
Top search term
cat soup74K searches a year

02 · Price

A sale here is worth $14.35.

Listings sell for $14.35 on average, from $8.51 to $34.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $14.35 that is $36K to $43K a year per listing.

Average price
$14.35under the $15 to $100 sweet spot
Price range
$8.51–$34.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$36K–$43K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Food. It carries 4,058 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Food
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,058per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Lil Soups Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 53%

Demand

Lil Soups Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lil Soups Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat soup74K/yr
  • lil soups cat food52K/yr
  • cat soups30K/yr
  • cat soups and broths19K/yr
  • little soups for cats16K/yr
  • lil soups for cats17K/yr
  • cat food soup8K/yr
  • soup for cats9K/yr
  • lil soup9K/yr
  • lil soups for cats 30 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Lil Soups Cat Food

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A little bit pricey”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lil Soups Cat Food questions

Answered from the same tracked data.