Is lil soups cat food profitable to sell on Amazon United States?

The niche generates $631K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (47/100).

How competitive is the lil soups cat food niche?

5 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lil soups cat food?

Top complaints mined from reviews: Value For Money, Smell, Ease Of Use. The return rate is 0.0%.

When does demand for lil soups cat food peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lil soups cat food niche?

Listings span $8.51–$34.99; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 4,058 reviews — the moat a new listing must climb.

lil soups cat food

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.51–$34.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.35

avg listing price — sweet spot $15–$100

Market size

Good$631K

$631K/yr · 237K searches

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,057.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lil soups cat food is a $631K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lil soups cat food market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: $718K–$861K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 18.6%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Friskies80%
Fancy Feast8%
Delectables5%
MordyLand4%
INABA3%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +2.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lil soups cat food search terms

cat soup74K/yr +9.5%12.6% conv.
lil soups cat food52K/yr -5.5%20.8% conv.
cat soups30K/yr +8.3%15.0% conv.
cat soups and broths19K/yr +23.2%9.2% conv.
little soups for cats16K/yr +0.7%13.1% conv.
lil soups for cats17K/yr -2.6%18.3% conv.
cat food soup8K/yr +20.0%10.4% conv.
soup for cats9K/yr -3.0%9.9% conv.
lil soup9K/yr -15.6%29.2% conv.
lil soups for cats 30 pack3K/yr -72.5%13.7% conv.

All search terms

Top lil soups cat food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purina Friskies Natural Grain Free Wet Cat Food Lickable Cat Treats Lil Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs

Friskies$8.764.7★3,624 rev

Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups

Friskies$34.994.7★2,820 rev

Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Sockeye Salmon in Chicken Broth - (Pack of 8) 1.2 oz. Cups

Friskies$8.864.7★4,292 rev

Purina Friskies Grain Free Senior Lickable Cat Food Toppers Lil Soups with Skipjack Tuna in a Velvety Tuna Broth - (Pack of 8) 1.2 oz. Cup

Friskies$8.514.7★3,960 rev

Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Shrimp in a Velvety Chicken Broth - (Pack of 8) 1.2 oz. Cups

Friskies$9.134.7★3,603 rev

Newest

by launch date

MordyLand Cat Soup and Broth Topper Hydrating Lickable Cat Treat Grain-Free Wet Cat Food Complement with Salmon Real Chicken & Seafood Variety 1.76 oz. Cups (24)

MordyLand$28.5359 rev

8mo ago

INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety

INABA$13.01715 rev

2y ago

Delectables Savory Broths Lickable Wet Cat Treat Variety Pack 12Count(Pack of 1)

Delectables$12.872,967 rev

4y ago

Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups

Friskies$34.992,820 rev

4y ago

Purina Fancy Feast Lickable Broth Topper Complement Creamy Wet Cat Food Variety Pack - (Pack of 12) 1.4 oz. Pouches

Fancy Feast$12.962,386 rev

5y ago

What buyers say about lil soups cat food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly48%

“Cat approved”

Taste-Overall9%

“A great treat”

Flavor8%

“A good variety of flavors that cats seem to love”

Quality-Overall6%

“Quality food that you can trust”

Value For Money5%

“Great value”

Moist/Dry3%

“Good moisture content”

Smell2%

“I love that it doesnt smell horrible”

Ease Of Use2%

“they are just easy”

Texture/Consistency-Overall2%

“The texture is smooth”

Advertised Vs Actual Product1%

“Met Expectations”

What buyers complain about

Value For Money25%

“A little bit pricey”

Smell7%

“Strong odor”

Ease Of Use5%

“you know how difficult it genuinely is”

Size-Overall5%

“They are small”

Thickness4%

“Very thick sauce”

Advertised Vs Actual Product3%

“Wrong advertising”

Stale/Rotten/Spoiled3%

“Some containers spoiled and bloated”

Natural Resource Wastage3%

“so much can be wasted”

Taste-Overall2%

“I personally have not tasted these”

Indigestion2%

“very ill with vomiting”

Top return reasons

Flavor19%

Indigestion17%

Stale/Rotten/Spoiled11%

Leak-Proof11%

Value For Money11%

Compatibility-Overall6%

Size-Overall6%

Ingredients-Overall6%

Instructions/User Manual/Troubleshooting6%

Advertised Vs Actual Product6%

Common questions

Is lil soups cat food profitable to sell on Amazon United States?: The niche generates $631K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (47/100).
How competitive is the lil soups cat food niche?: 5 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lil soups cat food?: Top complaints mined from reviews: Value For Money, Smell, Ease Of Use. The return rate is 0.0%.
When does demand for lil soups cat food peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lil soups cat food niche?: Listings span $8.51–$34.99; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 4,058 reviews — the moat a new listing must climb.