Is likit profitable to sell on Amazon United States?

The niche generates $125K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (49/100).

How competitive is the likit niche?

4 brands and 110 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in likit?

Top complaints mined from reviews: Taste-Overall, Durability, Ease Of Use. The return rate is 0.1%.

What does it cost to enter the likit niche?

Listings span $8.71–$65.05; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.

likit

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great114.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.14

avg listing price — sweet spot $15–$100

Price range

Great$8.71–$65.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$125K

$125K/yr · 117K searches

Growth

Bad-29.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, likit is a $125K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

likit market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $85K–$106K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 5.1%
Avg BSR: #126
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 5.3%
Avg brand age: 73 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Likit58%
Horsemen's Pride35%
Talisker Bay5%
PFIFF2%

Demand

Weekly Amazon search volume, last 32 weeks — -29.5% search growth over the last 90 days.

Open Trend

Top likit search terms

likit for horses29K/yr -27.3%5.8% conv.
likit38K/yr -36.4%4.2% conv.
lick it for horses11K/yr -15.6%6.0% conv.
lickit for horses8K/yr -36.1%5.4% conv.
horse lick4K/yr +7.6%4.2% conv.
jolly stall snack5K/yr -27.0%5.2% conv.
lickit6K/yr -25.1%3.2% conv.
horse likit5K/yr -36.3%5.9% conv.
likit horse treats5K/yr -48.4%3.4% conv.
likits4K/yr -45.0%1.5% conv.

All search terms

Top likit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horsemens Pride Treat Refill for Stall Snack Holder Apple

Horsemen's Pride$8.714.3★467 rev

Likit Starter Kit

Likit$40.364.1★59 rev

Little Likits Assorted Multipack

Likit$35.754.0★292 rev

Horsemens Pride Stall Snack Treat Refill for Horses; Blueberry Flavor

Horsemen's Pride$8.954.2★46 rev

Likit Natural Molasses

Likit$13.654.8★18 rev

Newest

by launch date

Horsemens Pride Stall Snack Treat Refill for Horses; Blueberry Flavor

Horsemen's Pride$8.9546 rev

9mo ago

Likit Holder in Pink

Likit$23.6913 rev

4y ago

Likit 3 Pack of Granola Multigrain Horse Treats 19.4 Ounces Each for Activity Toys

Likit$25.1092 rev

5y ago

Likit Granola Multigrain Refill Standard (650g)

Likit$12.4841 rev

5y ago

Likit Apple Flavor Refill Equine Treat - 625 Gram

Likit$13.7421 rev

8y ago

What buyers say about likit

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly23%

“Horses loved it”

Taste-Overall20%

“TASTY”

Fun/Entertainment Experience10%

“he had a great time doing it”

Value For Money7%

“The cost is average”

Advertised Vs Actual Product5%

“Works like a dream”

Size-Overall5%

“Fits”

Flavor4%

“He loved the flavor”

Quality-Overall4%

“Great product”

Assembly/Installation3%

“Easy to assemble”

Durability3%

“The plastic part held up great too- still hanging just empty”

What buyers complain about

Taste-Overall20%

“Bad taste”

Durability14%

“it only lasted for a single day”

Ease Of Use12%

“are hard for the horse to access”

Smell9%

“They smell pretty bad”

Stuck/Fused Together6%

“Crumbles easily”

Flavor6%

“Wish it didnt have artificial flavoring”

Compatibility-Overall6%

“Not compatible with Likit holder”

Value For Money3%

“I do think it is a little pricey”

Product Condition3%

“Product was opened for ALL flavors”

Hard Feel2%

“this mint just seems too soft”

Top return reasons

Size-Overall50%

Defective Material/Parts25%

Flavor25%

Common questions

Is likit profitable to sell on Amazon United States?: The niche generates $125K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (49/100).
How competitive is the likit niche?: 4 brands and 110 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in likit?: Top complaints mined from reviews: Taste-Overall, Durability, Ease Of Use. The return rate is 0.1%.
What does it cost to enter the likit niche?: Listings span $8.71–$65.05; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.