Light Up Dog Leash

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

-38.1%

Conversion, latest week

2.9%

Market size, estimated

$87Ka year

Peak month

November6.2× the quietest month

Top search term

light up dog leash46K searches a year

Listings sell for $18.10 on average, from $10.74 to $29.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.10 that is $5K to $9K a year per listing.

Average price

$18.10inside the $15 to $100 sweet spot

Price range

$10.74–$29.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

5.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #635 within Collars, Harnesses & Leashes. It carries 366 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#635in Collars, Harnesses & Leashes

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

366per listing

Listings tracked

23

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months