Light Up Dog Collars
MaybeThe top 5 products take only 36% of clicks. But demand is soft, at -18.3% this quarter, so Light Up Dog Collars is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $660K/yr1.3M searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 34 sellers
Flapen Score
Light Up Dog Collars against its category
The dotted line is the Pet Supplies average. Past it, Light Up Dog Collars is stronger. Inside it, weaker.
Market
The Light Up Dog Collars market on Amazon at a glance
Shoppers on Amazon United States searched for Light Up Dog Collars 1.3M times last year and spent an estimated $660K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $660K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $660Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- light up dog collar441K searches a year
02 · Price
A sale here is worth $12.70.
Listings sell for $12.70 on average, from $5.73 to $17.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $12.70 that is $19K to $25K a year per listing.
- Average price
- $12.70under the $15 to $100 sweet spot
- Price range
- $5.73–$17.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $19K–$25K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #264 within Collars, Harnesses & Leashes. It carries 4,876 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #264in Collars, Harnesses & Leashes
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,876per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Light Up Dog Collars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Led Dog Collar BSEEN USB Rechargeable Flash Dog Necklace Light Pet Safety Collar Makes Your Beloved Dogs Be Seen at Night for Small Medium Large Dogs(Green)
- Price
- $12.70
- Rating
- 4.6/5
- Reviews
- 17,201
- Age
- 8y ago
Vizpet LED Dog Collar Light Up Dog Collar Adjustable USB Rechargeable Super Bright Safety Light Glowing Collars for Dogs(Medium Green)
- Price
- $12.99
- Rating
- 4.4/5
- Reviews
- 6,039
- Age
- 5y ago
PWOD LED Dog Collar Light Up Dog Collar USB Rechargeable Nylon Adjustable Comfortable Soft Bright RGB 7 Colors Changeing Safety Light Glowing Collar for Medium and Large Dogs(Large Green)
- Price
- $13.67
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 9mo ago
Super Bright LED Dog Collar - Fully Waterproof & Adjustable Glow Collar - USB-C Rechargeable for Night Walking Safety - Flashing Lighted Collar for Dogs(Green Medium)
- Price
- $16.52
- Rating
- 4.3/5
- Reviews
- 3,305
- Age
- 2y ago
Novkin 2-Pack LED Dog Collar Light Up Dog Collars Rechargeable Dog Lights for Night WalkingUniversal Reusable Safety Necklace for Small Medium Large Dogs RED&Pink
- Price
- $15.75
- Rating
- 4.4/5
- Reviews
- 8,602
- Age
- 5y ago
Trending
estimated 90-day click momentum
Light Up Dog Collar Reflective Adjustable Rechargeable Electronic Glow Pet Collars Bright Comfortable High Visibility LED Dog Collar for Night Safety Outdoor Walk Flashing Fun Green Small
- Price
- $14.28
- Rating
- 3.7/5
- Reviews
- 51
- Age
- 1y ago
Neon LED Light Up Dog Collar for Night Walking Rechargeable Safety Glow Illuminated Collar with 3 Modes Flashing Reflective Adjustable Pet Light for Small/Medium Dogs Puppy 15-19 Neck (Green)
- Price
- $10.42
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5mo ago
Multicolor Light Up Dog Collar 5V Waterproof Led Dog Collar Rechargeable 200 mAh Adjustable Glow in the Dark Dog Collars with 11 Light Modes for Small Medium Large Dogs Walk at Night (Large)
- Price
- $9.98
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 10mo ago
PcEoTllar Light up Dog Collar for Night Walking - LED Dog Collar Light Rechargeable Color Changing Glow in the Dark Dog Collars Waterproof Glowing Dog Collars for Large Small Medium Dogs
- Price
- $16.67
- Rating
- 4.4/5
- Reviews
- 9,061
- Age
- 6y ago
PWOD LED Dog Collar Light Up Dog Collar USB Rechargeable Nylon Adjustable Comfortable Soft Bright RGB 7 Colors Changeing Safety Light Glowing Collar for Medium and Large Dogs(Large Green)
- Price
- $13.67
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 9mo ago
Newest
by launch dateNeon LED Light Up Dog Collar for Night Walking Rechargeable Safety Glow Illuminated Collar with 3 Modes Flashing Reflective Adjustable Pet Light for Small/Medium Dogs Puppy 15-19 Neck (Green)
- Price
- $10.42
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5mo ago
PWOD LED Dog Collar Light Up Dog Collar USB Rechargeable Nylon Adjustable Comfortable Soft Bright RGB 7 Colors Changeing Safety Light Glowing Collar for Medium and Large Dogs(Large Green)
- Price
- $13.67
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 9mo ago
Multicolor Light Up Dog Collar 5V Waterproof Led Dog Collar Rechargeable 200 mAh Adjustable Glow in the Dark Dog Collars with 11 Light Modes for Small Medium Large Dogs Walk at Night (Large)
- Price
- $9.98
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 10mo ago
Light Up Dog Collar Reflective Adjustable Rechargeable Electronic Glow Pet Collars Bright Comfortable High Visibility LED Dog Collar for Night Safety Outdoor Walk Flashing Fun Green Small
- Price
- $14.28
- Rating
- 3.7/5
- Reviews
- 51
- Age
- 1y ago
2 Packs Light Up Dog Collar LED Dog Collar USB Rechargeable Dog Lights for Night Walking Adjustable Glow in The Dark Collars for Small Medium Large Dogs Waterproof Safety Pets Lights Green&Blue
- Price
- $13.97
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
23 flat
Sellers
34
Est. top-5 brand share
57%
Top 20: 97%
Est. top-5 click share
36%
Top 20: 78%
Open market
38%
- BSEEN18%
- Novkin12%
- VIZPET10%
- PcEoTllar10%
- Flashseen8%
- PWOD5%
Demand
Light Up Dog Collars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Light Up Dog Collars search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- light up dog collar441K/yr
- led dog collar110K/yr
- dog light up collar116K/yr
- glow in the dark dog collar97K/yr
- lighted dog collar57K/yr
- lighted dog collars for night77K/yr
- light up collars for dogs at night42K/yr
- led dog collar rechargeable55K/yr
- glow collar for dogs37K/yr
- light up dog collars rechargeable39K/yr
Reviews and returns
What reviews say buyers love and hate about Light Up Dog Collars
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Up Dog Collars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data