Light Up Dog Collars

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $660K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

4.0%

Market size, estimated

$660Ka year

Peak month

November4.0× the quietest month

Top search term

light up dog collar441K searches a year

Listings sell for $12.70 on average, from $5.73 to $17.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $12.70 that is $19K to $25K a year per listing.

Average price

$12.70under the $15 to $100 sweet spot

Price range

$5.73–$17.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$25K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #264 within Collars, Harnesses & Leashes. It carries 4,876 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#264in Collars, Harnesses & Leashes

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

4,876per listing

Listings tracked

38

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months