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Light Up Dog Ball

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -19.6% this quarter, so Light Up Dog Ball is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$131K/yr147K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
43%top-5 click share · 19 brands · 37 sellers

Flapen Score

Light Up Dog Ball against its category

The dotted line is the Pet Supplies average. Past it, Light Up Dog Ball is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Dog Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Light Up Dog Ball 147K times last year and spent an estimated $131K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
6.3%
Market size, estimated
$131Ka year
Peak month
December4.8× the quietest month
Top search term
light up dog ball55K searches a year

02 · Price

A sale here is worth $14.12.

Listings sell for $14.12 on average, from $4.55 to $27.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.12 that is $1K to $4K a year per listing.

Average price
$14.12under the $15 to $100 sweet spot
Price range
$4.55–$27.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #444 within Toys. It carries 3,823 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#444in Toys
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
3,823per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Light Up Dog Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

37

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

31%

  • Brand 124%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Light Up Dog Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Light Up Dog Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up dog ball55K/yr
  • light up ball for dog19K/yr
  • light up dog toy11K/yr
  • dog light up ball8K/yr
  • light up balls for dogs9K/yr
  • light up dog balls6K/yr
  • led dog ball8K/yr
  • light up dog toys6K/yr
  • light up ball for dogs5K/yr
  • nerf light up dog ball4K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Dog Ball

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
30%of negative reviews mention “Durability”
1.2%of orders come back
“Broke after one use”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Light Up Dog Ball questions

Answered from the same tracked data.