lickimat
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.69–$23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,650.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, lickimat is a $23K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
lickimat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $20K–$26K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 4.9%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.6%
- Avg brand age
- 29 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
52
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
2%
- LICKIMAT75%
- LUKITO12%
- ChefAide5%
- WOOF3%
- Honomastry1%
- MooonGem1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top lickimat search terms
- lickimat17K/yr
- lickimats for dogs7K/yr
- licki mat4K/yr
- likimat for dogs2K/yr
- licki mat for dogs3K/yr
- lickimat tuff1K/yr
- lickimat for dogs1K/yr
- dog lickimat312/yr
Top lickimat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LickiMat Tuff Heavy-Duty Soother Dog Slow Feeder Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Turquoise
LICKIMAT$15.784.3★5,944 rev
LUKITO Lick Mat for Dogs & Cats 2 Pack Slow Feeder Licking Pad with Suction Cups for for Anxiety Relief and Boredom Reducer Perfect for Bathing Grooming
LUKITO$8.024.4★11,922 rev
LickiMat Slomo Dog Slow Feeders Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Orange
LICKIMAT$16.554.5★2,062 rev
LickiMat Wobble Dog Slow Feeder Bowl Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Turquoise
LICKIMAT$16.344.5★5,246 rev
LickiMat Tuff Heavy-Duty Soother Dog Slow Feeder Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Green
LICKIMAT$16.454.3★5,944 rev
Newest
by launch date
WOOF FlipMat Easy-to-Clean Lick Mat for Dogs l- Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Green
WOOF$9.5163 rev
WOOF LickMat - Easy-to-Clean Lick Mat for Dogs - Slow Feeder Mat with Non-Slip Design - BPA-Free Silicone Lick Mat - Interactive Dog Toys - Green
WOOF$9.53566 rev
ChefAide 2 Pack Lick Mat for Dogs Cats Upgraded 8.58.5 inches Licking Mats with Suction Cups Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer Suitable for Dog Training Set 2
ChefAide$6.102,252 rev
Lick Mat for Dogs Dog Lick Mat with Suction Cups Pet Food Mats and Slow Feeder Cat Bowl for Dog Anxiety Relief Pet Enrichment Toys for Bathing Station and Cat Grooming 2 Pack (Blue & Orange)
Verwohnt$5.69646 rev
LickiMat UFO
LICKIMAT$23.60316 rev
Trending
90-day click momentumWOOF FlipMat Easy-to-Clean Lick Mat for Dogs l- Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Green
WOOF$9.514.5★
LickiMat Classic Buddy Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Orange
LICKIMAT$8.914.4★
LickiMat Classic Soother Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Turquoise
LICKIMAT$8.764.4★
LickiMat Classic Soother Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Purple
LICKIMAT$8.574.4★
LickiMat Slomo Dog Slow Feeders Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Orange
LICKIMAT$16.554.5★
What buyers say about lickimat
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Good toy”
“less of a mess”
“Overall, great quality mat”
“Durable quality”
“Worth the money”
“Easy to use”
“The product feels solidly built”
“Great size”
“It has two sets of and good sticking”
What buyers complain about
“cleaning takes some effort”
“it didn't stick to any of my floorings”
“Not durable”
“Not great for slight chewers”
“Very flimsy”
“Caution- not very thick”
“it wasnt the best fit for my dog”
“Cheap”
“This thing cost me $300”
“didnt do well for my dog”
Top return reasons
Common questions
- Is lickimat profitable to sell on Amazon United States?
- The niche generates $23K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the lickimat niche?
- 8 brands and 52 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in lickimat?
- Top complaints mined from reviews: Ease Of Cleaning, Adhesion/Stickiness, Durability. The return rate is 1.6%.
- When does demand for lickimat peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the lickimat niche?
- Listings span $5.69–$23.60; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 6,651 reviews — the moat a new listing must climb.