Lickimat
FailShoppers spend an estimated $23K a year here, so Lickimat is a Fail.
- Flapen Score
- 41 / 100Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 5141
- Market size
- $23K/yr35K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 46%top-5 click share · 8 brands · 52 sellers
Flapen Score
Lickimat against its category
The dotted line is the Pet Supplies average. Past it, Lickimat is stronger. Inside it, weaker.
Market
The Lickimat market on Amazon at a glance
Shoppers on Amazon United States searched for Lickimat 35K times last year and spent an estimated $23K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $23Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- lickimat17K searches a year
02 · Price
A sale here is worth $13.18.
Listings sell for $13.18 on average, from $5.69 to $23.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.18 that is $0 to $1K a year per listing.
- Average price
- $13.18under the $15 to $100 sweet spot
- Price range
- $5.69–$23.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #150 within Feeding & Watering Supplies. It carries 6,651 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #150in Feeding & Watering Supplies
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 6,651per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Lickimat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LickiMat Tuff Heavy-Duty Soother Dog Slow Feeder Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Turquoise
- Price
- $15.78
- Rating
- 4.3/5
- Reviews
- 5,944
- Age
- 6y ago

LUKITO Lick Mat for Dogs & Cats 2 Pack Slow Feeder Licking Pad with Suction Cups for for Anxiety Relief and Boredom Reducer Perfect for Bathing Grooming
- Price
- $8.02
- Rating
- 4.4/5
- Reviews
- 11,922
- Age
- 4y ago

LickiMat Slomo Dog Slow Feeders Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Orange
- Price
- $16.55
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 6y ago

LickiMat Wobble Dog Slow Feeder Bowl Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Turquoise
- Price
- $16.34
- Rating
- 4.5/5
- Reviews
- 5,246
- Age
- 6y ago

LickiMat Tuff Heavy-Duty Soother Dog Slow Feeder Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Green
- Price
- $16.45
- Rating
- 4.3/5
- Reviews
- 5,944
- Age
- 6y ago
Trending
estimated 90-day click momentum
LickiMat Classic Buddy Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Orange
- Price
- $8.91
- Rating
- 4.4/5
- Reviews
- 17,293
- Age
- 5y ago

LickiMat Classic Soother Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Turquoise
- Price
- $8.76
- Rating
- 4.4/5
- Reviews
- 17,293
- Age
- 6y ago

LickiMat Classic Soother Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Purple
- Price
- $8.57
- Rating
- 4.4/5
- Reviews
- 17,293
- Age
- 3y ago

LickiMat Slomo Dog Slow Feeders Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Orange
- Price
- $16.55
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 6y ago

LickiMat Tuff Heavy-Duty Soother Dog Slow Feeder Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Turquoise
- Price
- $15.78
- Rating
- 4.3/5
- Reviews
- 5,944
- Age
- 6y ago
Newest
by launch date
WOOF LickMat - Easy-to-Clean Lick Mat for Dogs - Slow Feeder Mat with Non-Slip Design - BPA-Free Silicone Lick Mat - Interactive Dog Toys - Green
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 566
- Age
- 1y ago

ChefAide 2 Pack Lick Mat for Dogs Cats Upgraded 8.58.5 inches Licking Mats with Suction Cups Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer Suitable for Dog Training Set 2
- Price
- $6.10
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago

LickiMat UFO
- Price
- $23.60
- Rating
- 4.2/5
- Reviews
- 316
- Age
- 2y ago

LICKIMAT Yoggie Pot Distraction Fun and Enrichment. Long Lasting Rubber Licking Treat Dispenser for All Dog Sizes and Slow Feeder for Small Dogs - Pink
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 2y ago

Honomastry Lick Mat for Dogs Premium Lick Pad with Suction Cups for Dog Anxiety Relief Slow Feeder Dog Bowls Bathing Grooming and Training.
- Price
- $7.88
- Rating
- 4.4/5
- Reviews
- 3,760
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
52
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 92%
Open market
2%
- LICKIMAT75%
- LUKITO12%
- ChefAide5%
- WOOF3%
- Honomastry1%
- MooonGem1%
- Open — no brand owns it (2 brands, 2%)
Demand
Lickimat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lickimat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lickimat17K/yr
- lickimats for dogs7K/yr
- licki mat4K/yr
- likimat for dogs2K/yr
- licki mat for dogs3K/yr
- lickimat tuff1K/yr
- lickimat for dogs1K/yr
- dog lickimat312/yr
Reviews and returns
What reviews say buyers love and hate about Lickimat
We read the reviews and the return reasons for every product selling here.
“cleaning takes some effort”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lickimat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









