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Lickimat

Fail

Shoppers spend an estimated $23K a year here, so Lickimat is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$23K/yr35K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
46%top-5 click share · 8 brands · 52 sellers

Flapen Score

Lickimat against its category

The dotted line is the Pet Supplies average. Past it, Lickimat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lickimat market on Amazon at a glance

Shoppers on Amazon United States searched for Lickimat 35K times last year and spent an estimated $23K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
4.9%
Market size, estimated
$23Ka year
Peak month
December1.5× the quietest month
Top search term
lickimat17K searches a year

02 · Price

A sale here is worth $13.18.

Listings sell for $13.18 on average, from $5.69 to $23.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.18 that is $0 to $1K a year per listing.

Average price
$13.18under the $15 to $100 sweet spot
Price range
$5.69–$23.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #150 within Feeding & Watering Supplies. It carries 6,651 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#150in Feeding & Watering Supplies
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,651per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Lickimat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

52

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

2%

  • Brand 175%
  • Brand 212%
  • Brand 35%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Lickimat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lickimat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lickimat17K/yr
  • lickimats for dogs7K/yr
  • licki mat4K/yr
  • likimat for dogs2K/yr
  • licki mat for dogs3K/yr
  • lickimat tuff1K/yr
  • lickimat for dogs1K/yr
  • dog lickimat312/yr

Reviews and returns

What reviews say buyers love and hate about Lickimat

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Ease Of Cleaning”
1.6%of orders come back
“cleaning takes some effort”
A buyer, on “Ease Of Cleaning”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lickimat questions

Answered from the same tracked data.