Lickable Dog Treat
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -11.7% this quarter, so Lickable Dog Treat is a Maybe.
- Flapen Score
- 51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median51
- Market size
- $215K/yr166K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 13 sellers
Flapen Score
Lickable Dog Treat against its category
The dotted line is the Pet Supplies average. Past it, Lickable Dog Treat is stronger. Inside it, weaker.
Market
The Lickable Dog Treat market on Amazon at a glance
Shoppers on Amazon United States searched for Lickable Dog Treat 166K times last year and spent an estimated $215K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $215Ka year
- Peak month
- April3.2× the quietest month
- Top search term
- rigby squeeze pouches for dogs22K searches a year
02 · Price
A sale here is worth $18.31.
Listings sell for $18.31 on average, from $3.41 to $46.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $18.31 that is $23K to $27K a year per listing.
- Average price
- $18.31inside the $15 to $100 sweet spot
- Price range
- $3.41–$46.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $23K–$27K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #545 within Food. It carries 477 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #545in Food
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 477per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Lickable Dog Treat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
13
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
12%
- Brand 153%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (5 brands, 12%)
Demand
Lickable Dog Treat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Lickable Dog Treat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rigby squeeze pouches for dogs22K/yr
- lickable dog treat16K/yr
- dog squeeze treat12K/yr
- rigby16K/yr
- rigby dog pouch34K/yr
- liquid dog treats7K/yr
- dog puree5K/yr
- lickable dog treats6K/yr
- dog lickable treat5K/yr
- dog lick treat5K/yr
Reviews and returns
What reviews say buyers love and hate about Lickable Dog Treat
We read the reviews and the return reasons for every product selling here.
“It too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lickable Dog Treat questions
Answered from the same tracked data.









