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Lickable Dog Treat

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -11.7% this quarter, so Lickable Dog Treat is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$215K/yr166K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
67%top-5 click share · 11 brands · 13 sellers

Flapen Score

Lickable Dog Treat against its category

The dotted line is the Pet Supplies average. Past it, Lickable Dog Treat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lickable Dog Treat market on Amazon at a glance

Shoppers on Amazon United States searched for Lickable Dog Treat 166K times last year and spent an estimated $215K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
7.1%
Market size, estimated
$215Ka year
Peak month
April3.2× the quietest month
Top search term
rigby squeeze pouches for dogs22K searches a year

02 · Price

A sale here is worth $18.31.

Listings sell for $18.31 on average, from $3.41 to $46.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $18.31 that is $23K to $27K a year per listing.

Average price
$18.31inside the $15 to $100 sweet spot
Price range
$3.41–$46.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$27K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #545 within Food. It carries 477 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#545in Food
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
477per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lickable Dog Treat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Brand 153%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Lickable Dog Treat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Lickable Dog Treat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rigby squeeze pouches for dogs22K/yr
  • lickable dog treat16K/yr
  • dog squeeze treat12K/yr
  • rigby16K/yr
  • rigby dog pouch34K/yr
  • liquid dog treats7K/yr
  • dog puree5K/yr
  • lickable dog treats6K/yr
  • dog lickable treat5K/yr
  • dog lick treat5K/yr

Reviews and returns

What reviews say buyers love and hate about Lickable Dog Treat

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Pet Friendly”
28%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It too expensive”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lickable Dog Treat questions

Answered from the same tracked data.