Lick Mat for Dogs
MaybeShoppers spend an estimated $1.4M a year here. But demand is soft, at -4.0% this quarter, so Lick Mat for Dogs is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $1.4M/yr1.7M searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 33 sellers
Flapen Score
Lick Mat for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Lick Mat for Dogs is stronger. Inside it, weaker.
Market
The Lick Mat for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Lick Mat for Dogs 1.7M times last year and spent an estimated $1.4M. The top 5 brands take 75% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $1.4Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- lick mat for dogs622K searches a year
02 · Price
A sale here is worth $9.34.
Listings sell for $9.34 on average, from $4.39 to $21.42. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $9.34 that is $75K to $93K a year per listing.
- Average price
- $9.34under the $15 to $100 sweet spot
- Price range
- $4.39–$21.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $75K–$93K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Feeding & Watering Supplies. It carries 2,276 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Feeding & Watering Supplies
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 2,276per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Lick Mat for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LUKITO Lick Mat for Dogs & Cats 2 Pack Slow Feeder Licking Pad with Suction Cups for for Anxiety Relief and Boredom Reducer Perfect for Bathing Grooming
- Price
- $8.02
- Rating
- 4.4/5
- Reviews
- 11,922
- Age
- 4y ago
ChefAide 2 Pack Lick Mat for Dogs Cats Upgraded 8.58.5 inches Licking Mats with Suction Cups Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer Suitable for Dog Training Set 2
- Price
- $6.10
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago
WOOF LickMat - Easy-to-Clean Lick Mat for Dogs - Slow Feeder Mat with Non-Slip Design - BPA-Free Silicone Lick Mat - Interactive Dog Toys - Green
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 566
- Age
- 1y ago
ChefAide 2 Pack Lick Mat for Dogs Cats Upgraded 8.58.5 inches Licking Mats with Suction Cups Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer Suitable for Dog Training Set 8
- Price
- $7.05
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago
LUKITO 3PCS Lick Mat for Dogs and Cats Licking Mat with Suction Cups for Anxiety Relief Cat Peanut Butter Lick Pad for Boredom Reducer Dog Enrichment Toy Dog Lick Mat for Bathing Grooming
- Price
- $9.00
- Rating
- 4.3/5
- Reviews
- 1,047
- Age
- 2y ago
Trending
estimated 90-day click momentum
PetsHome Slow Feeder Dog Bowls & Lick Mat for Liquid and Thick Treat Anti-Slip Dog Lick Bowl with Interactive Rolling Ball 5/6 Cup Pup Licking Toy for Large Medium Small Dogs and Cats Blue
- Price
- $16.93
- Rating
- 4.0/5
- Reviews
- 236
- Age
- 4mo ago
WOOF FlipMat Easy-to-Clean Lick Mat for Dogs l- Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Green
- Price
- $9.51
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4mo ago
WOOF FlipMat Mini- Easy-to-Clean Lick Mat for Small Dogs & Travel - Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Lavender
- Price
- $9.43
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4mo ago
Stainless Steel Lick Mat for Dogs and Cats - FEELNEEDY Large Licking Pad with Suction Cups Chew-Proof Non-Slip Pet Licky Mat for Boredom Reducer and Anxiety Relief Easy to Clean (1Pack)
- Price
- $21.42
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 3mo ago
OHMO Lick Mat for Dogs and Cats(Small Camo&Light Green 2pcs) Enrichment Accessories Toy Space Star Easy Clean Pet Slow Feeder/Suction Cups Licking Pad for Anxiety Relief and Boredom Reduction
- Price
- $8.80
- Rating
- 4.6/5
- Reviews
- 1,308
- Age
- 2y ago
Newest
by launch dateStainless Steel Lick Mat for Dogs and Cats - FEELNEEDY Large Licking Pad with Suction Cups Chew-Proof Non-Slip Pet Licky Mat for Boredom Reducer and Anxiety Relief Easy to Clean (1Pack)
- Price
- $21.42
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 3mo ago
PetsHome Slow Feeder Dog Bowls & Lick Mat for Liquid and Thick Treat Anti-Slip Dog Lick Bowl with Interactive Rolling Ball 5/6 Cup Pup Licking Toy for Large Medium Small Dogs and Cats Blue
- Price
- $16.93
- Rating
- 4.0/5
- Reviews
- 236
- Age
- 4mo ago
WOOF FlipMat Easy-to-Clean Lick Mat for Dogs l- Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Green
- Price
- $9.51
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4mo ago
WOOF FlipMat Mini- Easy-to-Clean Lick Mat for Small Dogs & Travel - Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Lavender
- Price
- $9.43
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4mo ago
Zonopy Licking Mat for Dogs & Cats with Suction Cups 1 Pack Square Dog Slow Feeder Lick Pat for Anxiety Relief & Boredom Dog Toys to Keep Them Busy Pets Bathing Training Grooming Mat
- Price
- $4.39
- Rating
- 4.5/5
- Reviews
- 745
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
33
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 99%
Open market
20%
- LUKITO28%
- ChefAide25%
- WOOF9%
- MateeyLife9%
- OHMO5%
- Zonopy5%
Demand
Lick Mat for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Lick Mat for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lick mat for dogs622K/yr
- dog lick mat283K/yr
- lick mat166K/yr
- cat lick mat98K/yr
- lick mat for cats75K/yr
- dog licking mat92K/yr
- lick mat for puppies34K/yr
- licking matt for dogs63K/yr
- puppy lick mat50K/yr
- lick mats for dogs35K/yr
Reviews and returns
What reviews say buyers love and hate about Lick Mat for Dogs
We read the reviews and the return reasons for every product selling here.
“Difficult to Clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$457K/yr+166.2%
Pet Odor Eliminator for Home
$1.6M/yr+10.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lick Mat for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data