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Lick Bowl for Dogs

Maybe

The products selling today average only 3.8★. But demand is soft, at -51.2% this quarter, so Lick Bowl for Dogs is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$556K/yr792K searches / yr
90-day growth
-51.2%search demand this quarter
Competition
62%top-5 click share · 15 brands · 28 sellers

Flapen Score

Lick Bowl for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Lick Bowl for Dogs is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lick Bowl for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Lick Bowl for Dogs 792K times last year and spent an estimated $556K. The top 5 brands take 69% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 792K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $556K a year.

Searches, last 12 months
792K
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
4.5%
Market size, estimated
$556Ka year
Peak month
March11.6× the quietest month
Top search term
dog lick bowl131K searches a year

02 · Price

A sale here is worth $15.50.

Listings sell for $15.50 on average, from $8.71 to $24.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $15.50 that is $47K to $62K a year per listing.

Average price
$15.50inside the $15 to $100 sweet spot
Price range
$8.71–$24.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$47K–$62K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Feeding & Watering Supplies. It carries 704 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#151in Feeding & Watering Supplies
Average rating
3.75 starsAmazon United States average 4.42 stars
Average reviews
704per listing
Listings tracked
17

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lick Bowl for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

28

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • Brand 137%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Lick Bowl for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 11.6×

Search terms

Top Lick Bowl for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog lick bowl131K/yr
  • dog licking bowl with rolling ball38K/yr
  • dog lick ball62K/yr
  • lick ball for dogs62K/yr
  • lick bowl for dogs68K/yr
  • dog lick toy43K/yr
  • dog licking toy98K/yr
  • lick and roll bowl for dogs20K/yr
  • dog freezer bowl17K/yr
  • paw calm lick bowl13K/yr

Reviews and returns

What reviews say buyers love and hate about Lick Bowl for Dogs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Durability”
1.6%of orders come back
“It is not durable”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lick Bowl for Dogs questions

Answered from the same tracked data.