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Leather Dog Leash

Fail

The top 5 products take 72% of clicks, so Leather Dog Leash is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$323K/yr315K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
72%top-5 click share · 9 brands · 12 sellers

Flapen Score

Leather Dog Leash against its category

The dotted line is the Pet Supplies average. Past it, Leather Dog Leash is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Dog Leash market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Dog Leash 315K times last year and spent an estimated $323K. The top 5 brands take 75% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
5.9%
Market size, estimated
$323Ka year
Peak month
September1.2× the quietest month
Top search term
leather dog leash137K searches a year

02 · Price

A sale here is worth $17.47.

Listings sell for $17.47 on average, from $14.19 to $27.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $17.47 that is $26K to $35K a year per listing.

Average price
$17.47inside the $15 to $100 sweet spot
Price range
$14.19–$27.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$35K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Collars, Harnesses & Leashes. It carries 1,433 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Collars, Harnesses & Leashes
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,433per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Leather Dog Leash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

12

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • Brand 135%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (3 brands, 17%)

Demand

Leather Dog Leash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Leather Dog Leash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather dog leash137K/yr
  • leather leash44K/yr
  • leather leash for dogs37K/yr
  • leather dog leash 6ft18K/yr
  • dog leash leather16K/yr
  • leather leash for dogs 6ft14K/yr
  • leather dog leash for large dogs7K/yr
  • dog leather leash7K/yr
  • leather dog leash 4ft6K/yr
  • 6ft leather dog leash5K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Dog Leash

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
3.3%of orders come back
“it broke in 2 months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Leather Dog Leash questions

Answered from the same tracked data.