Leather Dog Collar

Shoppers searched for this 938K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

938K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

0.9%

Market size, estimated

$160Ka year

Peak month

November1.3× the quietest month

Top search term

leather dog collar452K searches a year

Listings sell for $18.32 on average, from $4.78 to $36.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.32 that is $2K to $5K a year per listing.

Average price

$18.32inside the $15 to $100 sweet spot

Price range

$4.78–$36.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

5.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #441 within Collars, Harnesses & Leashes. It carries 1,803 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

89%

Out of stock, average day

2.6%

Average rank

#441in Collars, Harnesses & Leashes

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,803per listing

Listings tracked

56

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months