Lead for Dogs
FailShoppers spend an estimated $30K a year here, so Lead for Dogs is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $30K/yr41K searches / yr
- 90-day growth
- +38.8%search demand this quarter
- Competition
- 62%top-5 click share · 18 brands · 33 sellers
Flapen Score
Lead for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Lead for Dogs is stronger. Inside it, weaker.
Market
The Lead for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Lead for Dogs 41K times last year and spent an estimated $30K. The top 5 brands take 69% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +38.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $30Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- yard leash for dogs outside22K searches a year
02 · Price
A sale here is worth $15.58.
Listings sell for $15.58 on average, from $6.71 to $30.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.58 that is $0 to $2K a year per listing.
- Average price
- $15.58inside the $15 to $100 sweet spot
- Price range
- $6.71–$30.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Training & Behavior Aids. It carries 9,745 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Training & Behavior Aids
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 9,745per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Lead for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
26%
- Brand 121%
- Brand 220%
- Brand 313%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Lead for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.0×
Search terms
Top Lead for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yard leash for dogs outside22K/yr
- dog leash for camping6K/yr
- lead for dogs5K/yr
- dog teather3K/yr
- leads for dogs3K/yr
- dog tether for yard large dogs2K/yr
- yard leash for large dogs536/yr
Reviews and returns
What reviews say buyers love and hate about Lead for Dogs
We read the reviews and the return reasons for every product selling here.
“Did not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lead for Dogs questions
Answered from the same tracked data.









