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Lavender Dog Shampoo

Fail

The top 5 brands take 100% of clicks, so Lavender Dog Shampoo is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$158K/yr50K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
93%top-5 click share · 3 brands · 6 sellers

Flapen Score

Lavender Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Lavender Dog Shampoo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Dog Shampoo 50K times last year and spent an estimated $158K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
13.7%
Market size, estimated
$158Ka year
Peak month
March3.8× the quietest month
Top search term
buddy wash dog shampoo18K searches a year

02 · Price

A sale here is worth $22.99.

Listings sell for $22.99 on average, from $8.50 to $60.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $22.99 that is $23K to $29K a year per listing.

Average price
$22.99inside the $15 to $100 sweet spot
Price range
$8.50–$60.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Grooming. It carries 12,558 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#383in Grooming
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
12,558per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Lavender Dog Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 221%
  • Brand 33%

Demand

Lavender Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×

Search terms

Top Lavender Dog Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buddy wash dog shampoo18K/yr
  • lavender dog shampoo13K/yr
  • buddy wash11K/yr
  • dog shampoo lavender5K/yr
  • buddy wash lavender and mint dog shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Dog Shampoo

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.5%of orders come back
“the dog still wouldnt smell good”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lavender Dog Shampoo questions

Answered from the same tracked data.