Lavender Dog Shampoo
FailThe top 5 brands take 100% of clicks, so Lavender Dog Shampoo is a Fail.
- Flapen Score
- 42 / 100Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 5142
- Market size
- $158K/yr50K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 6 sellers
Flapen Score
Lavender Dog Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Lavender Dog Shampoo is stronger. Inside it, weaker.
Market
The Lavender Dog Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Dog Shampoo 50K times last year and spent an estimated $158K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 13.7%
- Market size, estimated
- $158Ka year
- Peak month
- March3.8× the quietest month
- Top search term
- buddy wash dog shampoo18K searches a year
02 · Price
A sale here is worth $22.99.
Listings sell for $22.99 on average, from $8.50 to $60.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $22.99 that is $23K to $29K a year per listing.
- Average price
- $22.99inside the $15 to $100 sweet spot
- Price range
- $8.50–$60.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $23K–$29K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Grooming. It carries 12,558 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #383in Grooming
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 12,558per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Lavender Dog Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 221%
- Brand 33%
Demand
Lavender Dog Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×
Search terms
Top Lavender Dog Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- buddy wash dog shampoo18K/yr
- lavender dog shampoo13K/yr
- buddy wash11K/yr
- dog shampoo lavender5K/yr
- buddy wash lavender and mint dog shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Dog Shampoo
We read the reviews and the return reasons for every product selling here.
“the dog still wouldnt smell good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Dog Shampoo questions
Answered from the same tracked data.









