lavender dog shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$22.99avg listing price — sweet spot $15–$100
Price range
Great$8.50–$60.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$158K$158K/yr · 50K searches
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,558.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender dog shampoo is a $158K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
lavender dog shampoo market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $184K–$230K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 13.7%
- Avg BSR
- #383
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Buddy Biscuits76%
- Wahl21%
- Cloud Star3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×
Top lavender dog shampoo search terms
- buddy wash dog shampoo18K/yr
- lavender dog shampoo13K/yr
- buddy wash11K/yr
- dog shampoo lavender5K/yr
- buddy wash lavender and mint dog shampoo4K/yr
Top lavender dog shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Buddy Grooming Wash 2 in 1 Dog Shampoo Lavender & Mint 16 oz. Bottle
Buddy Biscuits$14.384.7★5,771 rev
Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A
Wahl$8.504.7★34,475 rev
Buddy Grooming Wash 2 in 1 Dog Shampoo Green Tea & Bergamot 16 oz. Bottle
Buddy Biscuits$14.434.7★5,771 rev
Buddy Wash 2-in-1 Dog Shampoo and Conditioner for Dog Grooming Lavender & Mint 1 gal. Bottle
Buddy Biscuits$60.354.7★972 rev
Wahl USA 4-in-1 Calming Pet Shampoo for Dogs with a Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula 64 Oz - Model 821000-050
Wahl$19.824.7★34,475 rev
Newest
by launch date
Cloud Star Buddy Wash Lavender and Mint 16 Ounce (Pack of 2)
Cloud Star$29.37673 rev
Wahl USA 4-in-1 Calming Pet Shampoo for Dogs with a Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula 64 Oz - Model 821000-050
Wahl$19.8234,475 rev
Buddy Grooming Wash 2 in 1 Dog Shampoo Green Tea & Bergamot 16 oz. Bottle
Buddy Biscuits$14.435,771 rev
Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A
Wahl$8.5034,475 rev
Buddy Grooming Wash 2 in 1 Dog Shampoo Rosemary & Mint 16 oz. Bottle
Buddy Biscuits$14.085,771 rev
Trending
90-day click momentumWahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A
Wahl$8.504.7★
Buddy Grooming Wash 2 in 1 Dog Shampoo Green Tea & Bergamot 16 oz. Bottle
Buddy Biscuits$14.434.7★
Wahl USA 4-in-1 Calming Pet Shampoo for Dogs with a Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula 64 Oz - Model 821000-050
Wahl$19.824.7★
Buddy Grooming Wash 2 in 1 Dog Shampoo Rosemary & Mint 16 oz. Bottle
Buddy Biscuits$14.084.7★
Buddy Wash 2-in-1 Dog Shampoo and Conditioner for Dog Grooming Lavender & Mint 1 gal. Bottle
Buddy Biscuits$60.354.7★
What buyers say about lavender dog shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“The lavender scent is so nice”
“soft Love it”
“A High Quality Shampoo”
“cleans the puppy well”
“the dog is happy”
“had no irritation”
“Decent price”
“Does the job”
“Very nice product leaves my dogs hair, nice, silky and smooth”
“The calmness in my pet”
What buyers complain about
“the dog still wouldnt smell good”
“Cause my dog an allergic reaction”
“delivered in leaking bottle”
“Odd size, no normal cap fits”
“Seems to cause drying/dandruff on my bernedoodle”
“This is a lie”
“Not the most expenssive”
“FORMULA CHANGED NOT GOOD”
“they get dirty”
“wanted to stick”
Top return reasons
Common questions
- Is lavender dog shampoo profitable to sell on Amazon United States?
- The niche generates $158K/yr across 7 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the lavender dog shampoo niche?
- 3 brands and 6 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lavender dog shampoo?
- Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.5%.
- When does demand for lavender dog shampoo peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.8× the quietest.
- What does it cost to enter the lavender dog shampoo niche?
- Listings span $8.50–$60.35; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 12,558 reviews — the moat a new listing must climb.