Large Kong
FailThe top 5 brands take 100% of clicks, so Large Kong is a Fail.
- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $60K/yr22K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 75 sellers
Flapen Score
Large Kong against its category
The dotted line is the Pet Supplies average. Past it, Large Kong is stronger. Inside it, weaker.
Market
The Large Kong market on Amazon at a glance
Shoppers on Amazon United States searched for Large Kong 22K times last year and spent an estimated $60K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $60Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- large kongs for dogs15K searches a year
02 · Price
A sale here is worth $20.08.
Listings sell for $20.08 on average, from $11.86 to $34.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.08 that is $5K to $10K a year per listing.
- Average price
- $20.08inside the $15 to $100 sweet spot
- Price range
- $11.86–$34.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Toys. It carries 42,020 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Toys
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 42,020per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Large Kong products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Large Dogs
- Price
- $13.93
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 24y ago

KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for Large Dogs
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 32,742
- Age
- 22y ago

KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Extra Large Dogs
- Price
- $19.85
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 20y ago

Kong Extreme Dog Toy (2 Pack) X-Large Kong Extreme X Large 2 - Pack
- Price
- $34.76
- Rating
- 4.6/5
- Reviews
- 8,882
- Age
- 21y ago

2 Pack Large Kong Classic
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 3,522
- Age
- 10y ago
Trending
estimated 90-day click momentum
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Extra Large Dogs
- Price
- $19.85
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 20y ago

WOOF Pupsicle - Long-Lasting Interactive Dog Ball Toy to Keep Your Pup Busy and Distracted - Safe for Dogs - Low-Mess Design - Dog Toys for XL Dogs 75 lbs and Up
- Price
- $23.64
- Rating
- 4.2/5
- Reviews
- 8,214
- Age
- 2y ago

KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for Large Puppies - Pink
- Price
- $12.87
- Rating
- 4.6/5
- Reviews
- 52,783
- Age
- 4y ago

Kong Extreme Dog Toy (2 Pack) X-Large Kong Extreme X Large 2 - Pack
- Price
- $34.76
- Rating
- 4.6/5
- Reviews
- 8,882
- Age
- 21y ago

KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for Large Dogs
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 32,742
- Age
- 22y ago
Newest
by launch date
WOOF Pupsicle - Long-Lasting Interactive Dog Ball Toy to Keep Your Pup Busy and Distracted - Safe for Dogs - Low-Mess Design - Dog Toys for XL Dogs 75 lbs and Up
- Price
- $23.64
- Rating
- 4.2/5
- Reviews
- 8,214
- Age
- 2y ago

KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for Large Puppies - Pink
- Price
- $12.87
- Rating
- 4.6/5
- Reviews
- 52,783
- Age
- 4y ago

2 Pack Large Kong Classic
- Price
- $25.52
- Rating
- 4.7/5
- Reviews
- 3,522
- Age
- 10y ago

KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Medium Dogs
- Price
- $11.86
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 20y ago

KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Extra Large Dogs
- Price
- $19.85
- Rating
- 4.6/5
- Reviews
- 92,657
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
75
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- KONG89%
- HDP10%
- WOOF2%
Demand
Large Kong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Large Kong search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- large kongs for dogs15K/yr
- xl kongs for large dogs5K/yr
- kongs for large dogs1K/yr
Reviews and returns
What reviews say buyers love and hate about Large Kong
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Large Kong questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









