large kong
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.08avg listing price — sweet spot $15–$100
Price range
Great$11.86–$34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 22K searches
Review moat
Bad42,020.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, large kong is a $60K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
large kong market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- KONG89%
- HDP10%
- WOOF2%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +15.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
Top large kong search terms
- large kongs for dogs15K/yr
- xl kongs for large dogs5K/yr
- kongs for large dogs1K/yr
Top large kong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Large Dogs
KONG$13.934.6★92,657 rev
KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for Large Dogs
KONG$14.934.6★32,742 rev
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Extra Large Dogs
KONG$19.854.6★92,657 rev
Kong Extreme Dog Toy (2 Pack) X-Large Kong Extreme X Large 2 - Pack
KONG$34.764.6★8,882 rev
2 Pack Large Kong Classic
HDP$25.524.7★3,522 rev
Newest
by launch date
WOOF Pupsicle - Long-Lasting Interactive Dog Ball Toy to Keep Your Pup Busy and Distracted - Safe for Dogs - Low-Mess Design - Dog Toys for XL Dogs 75 lbs and Up
WOOF$23.648,214 rev
KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for Large Puppies - Pink
KONG$12.8752,783 rev
2 Pack Large Kong Classic
HDP$25.523,522 rev
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Medium Dogs
KONG$11.8692,657 rev
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Extra Large Dogs
KONG$19.8592,657 rev
Trending
90-day click momentumKONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Extra Large Dogs
KONG$19.854.6★
WOOF Pupsicle - Long-Lasting Interactive Dog Ball Toy to Keep Your Pup Busy and Distracted - Safe for Dogs - Low-Mess Design - Dog Toys for XL Dogs 75 lbs and Up
WOOF$23.644.2★
KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for Large Puppies - Pink
KONG$12.874.6★
Kong Extreme Dog Toy (2 Pack) X-Large Kong Extreme X Large 2 - Pack
KONG$34.764.6★
KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for Large Dogs
KONG$14.934.6★
What buyers say about large kong
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and durable”
“Dog loves it”
“Very durable”
“Good for aggressive chewers”
“Amazing quality”
“It's the perfect size”
“Good price”
“Works as advertised”
“Strong enough for a puppy”
“Easy to clean”
What buyers complain about
“Not durable”
“Too small”
“cant get it open”
“which are very fragile”
“Tough chewers”
“Price is absurd”
“Tough”
“Item not as described”
“Poor quality”
“Too big/horrible smell”
Top return reasons
Common questions
- Is large kong profitable to sell on Amazon United States?
- The niche generates $60K/yr across 12 tracked products. 90-day search growth is +15.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the large kong niche?
- 3 brands and 75 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in large kong?
- Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 2.1%.
- When does demand for large kong peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the large kong niche?
- Listings span $11.86–$34.76; the average listing price is $20.08 (sweet spot $15–$100). The average incumbent carries 42,020 reviews — the moat a new listing must climb.