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Large Kong

Fail

The top 5 brands take 100% of clicks, so Large Kong is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$60K/yr22K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
77%top-5 click share · 3 brands · 75 sellers

Flapen Score

Large Kong against its category

The dotted line is the Pet Supplies average. Past it, Large Kong is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Kong market on Amazon at a glance

Shoppers on Amazon United States searched for Large Kong 22K times last year and spent an estimated $60K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
13.6%
Market size, estimated
$60Ka year
Peak month
December4.5× the quietest month
Top search term
large kongs for dogs15K searches a year

02 · Price

A sale here is worth $20.08.

Listings sell for $20.08 on average, from $11.86 to $34.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.08 that is $5K to $10K a year per listing.

Average price
$20.08inside the $15 to $100 sweet spot
Price range
$11.86–$34.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Toys. It carries 42,020 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Toys
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
42,020per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Large Kong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 210%
  • Brand 32%

Demand

Large Kong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Large Kong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large kongs for dogs15K/yr
  • xl kongs for large dogs5K/yr
  • kongs for large dogs1K/yr

Reviews and returns

What reviews say buyers love and hate about Large Kong

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Durability”
2.1%of orders come back
“Not durable”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Large Kong questions

Answered from the same tracked data.