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Large Dog Biscuits

Fail

Demand is soft, at -29.1% this quarter, so Large Dog Biscuits is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$74K/yr60K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
41%top-5 click share · 17 brands · 128 sellers

Flapen Score

Large Dog Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Large Dog Biscuits is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Dog Biscuits market on Amazon at a glance

Shoppers on Amazon United States searched for Large Dog Biscuits 60K times last year and spent an estimated $74K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
11.0%
Market size, estimated
$74Ka year
Top search term
large dog biscuits14K searches a year

02 · Price

A sale here is worth $11.15.

Listings sell for $11.15 on average, from $3.31 to $35.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.15 that is $1K to $3K a year per listing.

Average price
$11.15under the $15 to $100 sweet spot
Price range
$3.31–$35.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Treats. It carries 17,011 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#206in Treats
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
17,011per listing
Listings tracked
50

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
89 months

Products

Top Large Dog Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

128

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

41%

Top 20: 73%

Open market

13%

  • Brand 130%
  • Brand 219%
  • Brand 316%
  • Brand 413%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (11 brands, 13%)

Demand

Large Dog Biscuits search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Large Dog Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large dog biscuits14K/yr
  • crunchy biscuit dog treats15K/yr
  • healthy dog biscuits6K/yr
  • grain free dog biscuits5K/yr
  • puppy biscuits4K/yr
  • dog biscuits bulk4K/yr
  • large dog biscuits for big dogs4K/yr
  • medium dog biscuits3K/yr
  • organic dog biscuits4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Dog Biscuits

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Size not accurate”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Large Dog Biscuits questions

Answered from the same tracked data.