Is lamb lung dog treats profitable to sell on Amazon United States?

The niche generates $101K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the lamb lung dog treats niche?

14 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in lamb lung dog treats?

Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.

When does demand for lamb lung dog treats peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lamb lung dog treats niche?

Listings span $11.69–$49.17; the average listing price is $24.02 (sweet spot $15–$100). The average incumbent carries 625 reviews — the moat a new listing must climb.

lamb lung dog treats

Worth a look

Shows low returns (0.0%), but soft demand (-5.3% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.02

avg listing price — sweet spot $15–$100

Price range

Great$11.69–$49.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good624.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$101K

$101K/yr · 30K searches

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lamb lung dog treats is a $101K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lamb lung dog treats market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $96K–$120K; units × avg price
Launch success: —; 1 of 3 new (360d)
Conversion rate: 14.0%
Avg BSR: #969
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

Dog Chits20%
Riley's16%
Redbarn Pet Products13%
TREATOPIA13%
PCI13%
BARK'N BIG10%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -5.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lamb lung dog treats search terms

lamb lung dog treats19K/yr +0.0%13.0% conv.
lamb lung8K/yr -2.3%13.5% conv.
lamb lung dog treats made in usa3K/yr -40.7%11.1% conv.

All search terms

Top lamb lung dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dog Chits Lamb Lung Fillets Dog and Puppy Treats - Low Fat High Protein Single Ingredient Dog Treat - Easy to Break Slices - Great for Training - Made in USA Large 10 oz. Bag

Dog Chits$30.624.5★1,461 rev

Rileys Premium Dehydrated Lamb Lung Dog Treats - Sourced in USA Made in USA - Air Dried Crunchy & Delicious Lamb Dog Treats - 6 oz

Riley's$18.624.6★380 rev

PCI Pet Center Inc Lamb Crunchys raw dehydrated Lamb Dog Treats 16 oz Pack

PCI$31.374.7★2,000 rev

Redbarn Lamb Lung Filets - Oven Roasted Jerky-Style Dog Treats Flavorful Tasty & Highly Palatable Chews Single Ingredient Protein 10 oz 1 Bag

Redbarn Pet Products$25.344.6★152 rev

BARKN BIG Lamb Lung Dog Treats Made in USA - Single Ingredient Lamb Dog Treats - Dehydrated Natural Lung Puffs for Dogs - 5oz

BARK'N BIG$17.694.6★67 rev

Newest

by launch date

Baffs Naturals Lamb Lung Dog Treats - Perfect for Training | Single Ingredient Dehydrated Treats | High Protein & Low Fat Gluten Free | for All Breeds & Ages (7 oz Cubes)

Baffs Naturals$15.0651 rev

10mo ago

Baffs Naturals Lamb Lung Dog Treats - Perfect for Training | Single Ingredient Dehydrated Treats | High Protein & Low Fat Gluten Free | for All Breeds & Ages (7 oz Bites)

Baffs Naturals$14.1551 rev

10mo ago

BARKN BIG Lamb Lung Dog Treats Made in USA - Single Ingredient Lamb Dog Treats - Dehydrated Natural Lung Puffs for Dogs - 5oz

BARK'N BIG$17.6967 rev

11mo ago

TREATOPIA Lamb Lung Nuggies Bites Dog Treats 1 LB Bag - All-Natural Sustainable Healthy High Protein Hand-Trimmed Slow-Roasted Made in The USA Nutritious No Additives No Fillers

TREATOPIA$29.8159 rev

1y ago

TREATOPIA Beef Lung Nuggies Dog Treats 1 LB Bag - All-Natural Sustainable Healthy High Protein Hand-Trimmed Slow-Roasted Made in The USA Nutritious No Additives No Fillers

TREATOPIA$22.65342 rev

1y ago

What buyers say about lamb lung dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly45%

“Dog loves it”

Taste-Overall11%

“Good treat”

Value For Money9%

“Great value”

Quality-Overall8%

“find that the high quality of the treat is consistent”

Smell4%

“No strong smells which is a plus”

Size-Overall3%

“it is a nice sized bag”

Ingredients-Overall2%

“Definitely better than products with artificial ingredients”

Fun/Entertainment Experience2%

“My puppy really enjoys these”

Moist/Dry1%

“they love the dried beef lung treats”

Durability1%

“cant be broken too easily”

What buyers complain about

Size-Overall11%

“Bag is very large”

Smell11%

“it doesn't have any smell it's hard as a rock”

Value For Money10%

“it wasn't cheap”

Ease Of Chewing/Swallowing8%

“TOO HARD TO CHEW”

Hard Feel7%

“These are really hard”

Indigestion4%

“Uncontrollable vomit and diarrhea”

Allergies4%

“dog now seems allergic to beef”

Durability3%

“Broke more and all of them were the same”

Taste-Overall3%

“so maybe that's why they don't consider them tasty”

Quality-Overall3%

“more burnt pieces than good”

Top return reasons

Size-Overall25%

Advertised Vs Actual Product17%

Ease Of Chewing/Swallowing17%

Defective Material/Parts8%

Ingredients-Overall8%

Ease Of Use8%

Smell8%

Hard Feel8%

Common questions

Is lamb lung dog treats profitable to sell on Amazon United States?: The niche generates $101K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the lamb lung dog treats niche?: 14 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in lamb lung dog treats?: Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.
When does demand for lamb lung dog treats peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lamb lung dog treats niche?: Listings span $11.69–$49.17; the average listing price is $24.02 (sweet spot $15–$100). The average incumbent carries 625 reviews — the moat a new listing must climb.