Is lamb dog treats profitable to sell on Amazon United States?

The niche generates $150K/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the lamb dog treats niche?

24 brands and 546 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lamb dog treats?

Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.0%.

When does demand for lamb dog treats peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lamb dog treats niche?

Listings span $5.38–$30.80; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 2,289 reviews — the moat a new listing must climb.

lamb dog treats

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.16

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.38–$30.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,289.47

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Market size

Okay$150K

$150K/yr · 86K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, lamb dog treats is a $150K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

lamb dog treats market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $142K–$177K; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 12.4%
Avg BSR: #323
Page quality: 0%
Prime: 97%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

546

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

46%

Top 20: 84%

Open market

32%

Stella & Chewy's20%
Amazon Basics16%
Pet 'n Shape11%
Colorado Naturals9%
Wellness8%
Shepherd Boy Farms4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +11.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lamb dog treats search terms

lamb dog treats46K/yr +21.0%9.3% conv.
lamb treats for dogs14K/yr -1.8%8.9% conv.
dog treats lamb7K/yr +9.7%10.8% conv.
freeze dried lamb dog treats6K/yr -7.8%9.1% conv.
lamb treats5K/yr +14.8%9.3% conv.
freeze dried lamb4K/yr +4.0%5.5% conv.
dog lamb treats4K/yr +12.1%9.3% conv.

All search terms

Top lamb dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Freeze-Dried Raw Single Ingredient Dog Treats Lamb Liver High Protein Healthy Training Treats or Meal Topper for all Dogs Grain-Free 3.3oz (Previously Wag)

Amazon Basics$7.904.5★3,600 rev

Stella & Chewys Freeze-Dried Raw Lamb Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag

Stella & Chewy's$13.694.7★1,142 rev

Pet n Shape Lamb Jerky Dog Treats - 3 Ounce

Pet 'n Shape$7.114.6★836 rev

Colorado Naturals Lamb Jerky Chips Dog Treats 6 oz All-Natural Made in USA No Fillers or Preservatives Rich in Vitamins and Minerals

Colorado Naturals$11.974.6★78 rev

Stella & Chewys Freeze-Dried Raw Lamb Meal Mixers- Dog Food Topper and Mixer - Made with 95% Grass-Fed Lamb Organs & Bone - Perfect for Picky Eaters - Grain-Free - 3.5 oz

Stella & Chewy's$9.484.7★2,249 rev

Newest

by launch date

Pupford Soft & Chewy Training Treats for Dogs & Puppies (Lamb 5 oz)

Pupford$9.9945 rev

6mo ago

Barkfast Waffles Soft Lamb Dog Treats 8 oz Natural Allergy Friendly

Chompagne$14.9647 rev

7mo ago

BARKN BIG Lamb Lung Dog Treats Made in USA - Single Ingredient Lamb Dog Treats - Dehydrated Natural Lung Puffs for Dogs - 5oz

BARK'N BIG$17.6967 rev

11mo ago

Premium Dog Treats Dog Delights Chewy Beef Sticks Net Weight 44 Oz

Generic$30.8031 rev

1y ago

Colorado Naturals Lamb Jerky Strips Dog Treats 16 oz All-Natural Made in USA No Fillers or Preservatives Rich in Vitamins and Minerals

Colorado Naturals$20.8669 rev

1y ago

What buyers say about lamb dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly34%

“Dog Approved”

Taste-Overall10%

“This treat is amazing”

Quality-Overall10%

“Good Quality”

Soft Feel6%

“They are soft”

Value For Money5%

“is affordable”

Smell5%

“It doesn't smell bad at all”

Ingredients-Overall4%

“Clean ingredients”

Ease Of Chewing/Swallowing3%

“Chewability”

Size-Overall3%

“the perfect size”

Flavor3%

“I like how the treat is fairly affordable as well”

What buyers complain about

Value For Money12%

“A bit on the pricey side”

Smell9%

“The smell is a little stronger too”

Allergies9%

“Caused an allergic reaction in my dog”

Indigestion7%

“Diarrhea”

Size-Overall7%

“Too small pieces”

Ease Of Chewing/Swallowing5%

“Hard to chew for my cat”

Quality-Overall3%

“Maybe bad batch”

Advertised Vs Actual Product3%

“Item not as described”

Stale/Rotten/Spoiled3%

“However, theyve been sending expired bags”

Hard Feel2%

“These are really hard”

Top return reasons

Size-Overall25%

Smell14%

Moist/Dry14%

Hard Feel9%

Value For Money7%

Flavor7%