Lamb Dog Food
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Lamb Dog Food is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $1.4M/yr350K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 64%top-5 click share · 5 brands · 82 sellers
Flapen Score
Lamb Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Lamb Dog Food is stronger. Inside it, weaker.
Market
The Lamb Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Lamb Dog Food 350K times last year and spent an estimated $1.4M. All 5 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 350K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $1.4Ma year
- Top search term
- lamb dog food71K searches a year
02 · Price
A sale here is worth $42.46.
Listings sell for $42.46 on average, from $16.02 to $89.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $42.46 that is $64K to $85K a year per listing.
- Average price
- $42.46inside the $15 to $100 sweet spot
- Price range
- $16.02–$89.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $64K–$85K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Food. It carries 6,768 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Food
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 6,768per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top Lamb Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina ONE Dry Dog Food Lamb and Rice Formula - 31.1 lb. Bag
- Price
- $47.17
- Rating
- 4.6/5
- Reviews
- 15,654
- Age
- 21y ago

Purina ONE Dry Dog Food Lamb and Rice Formula - 8 lb. Bag
- Price
- $16.02
- Rating
- 4.6/5
- Reviews
- 15,654
- Age
- 23y ago

Purina ONE Dry Dog Food Lamb and Rice Formula - 16.5 lb. Bag
- Price
- $29.11
- Rating
- 4.7/5
- Reviews
- 8,573
- Age
- 18y ago

Purina Pro Plan Complete Essentials Shredded Blend Lamb and Rice High Protein Dog Food with Probiotics for Dogs - 35 lb. Bag
- Price
- $70.61
- Rating
- 4.7/5
- Reviews
- 3,152
- Age
- 21y ago

Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 5 lbs.
- Price
- $16.15
- Rating
- 4.7/5
- Reviews
- 7,309
- Age
- 5y ago
Trending
estimated 90-day click momentum
Purina Pro Plan Complete Essentials Shredded Blend Lamb and Rice High Protein Dog Food with Probiotics for Dogs - 5 lb. Bag
- Price
- $16.23
- Rating
- 4.7/5
- Reviews
- 1,733
- Age
- 2y ago

Purina Pro Plan High Protein Dog Food Small Bites SPORT 27/17 Lamb and Rice Formula - 37.5 lb. Bag
- Price
- $70.96
- Rating
- 4.7/5
- Reviews
- 4,145
- Age
- 14y ago

Purina ONE Dry Dog Food Lamb and Rice Formula - 8 lb. Bag
- Price
- $16.02
- Rating
- 4.6/5
- Reviews
- 15,654
- Age
- 23y ago

Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 5 lbs.
- Price
- $16.15
- Rating
- 4.7/5
- Reviews
- 7,309
- Age
- 5y ago

Purina Pro Plan Complete Essentials Shredded Blend Lamb and Rice High Protein Dog Food with Probiotics for Dogs - 47 lb. Bag
- Price
- $89.82
- Rating
- 4.7/5
- Reviews
- 1,733
- Age
- 9y ago
Newest
by launch date
Purina Pro Plan Complete Essentials Shredded Blend Lamb and Rice High Protein Dog Food with Probiotics for Dogs - 15 lb. Bag
- Price
- $39.89
- Rating
- 4.7/5
- Reviews
- 1,733
- Age
- 2y ago

Purina Pro Plan Complete Essentials Shredded Blend Lamb and Rice High Protein Dog Food with Probiotics for Dogs - 5 lb. Bag
- Price
- $16.23
- Rating
- 4.7/5
- Reviews
- 1,733
- Age
- 2y ago

Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 5 lbs.
- Price
- $16.15
- Rating
- 4.7/5
- Reviews
- 7,309
- Age
- 5y ago

Blue Buffalo Life Protection Formula Lamb & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.
- Price
- $16.52
- Rating
- 4.6/5
- Reviews
- 4,143
- Age
- 5y ago

IAMS Proactive Health Dry Dog Food Adult Dog Food Dry Recipe Lamb & Rice 30 lb. Bag
- Price
- $40.76
- Rating
- 4.7/5
- Reviews
- 9,682
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
82
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Purina ONE49%
- Purina Pro Plan26%
- Blue Buffalo15%
- IAMS7%
- DIAMOND NATURALS3%
Demand
Lamb Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Lamb Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lamb dog food71K/yr
- lamb and rice dog food49K/yr
- purina one lamb and rice dog food36K/yr
- dog food lamb25K/yr
- purina pro plan lamb and rice19K/yr
- purina lamb and rice dry dog food19K/yr
- purina pro plan lamb11K/yr
- purina pro plan dog food lamb11K/yr
- purina one lamb and rice11K/yr
- lamb and rice dry dog food15K/yr
Reviews and returns
What reviews say buyers love and hate about Lamb Dog Food
We read the reviews and the return reasons for every product selling here.
“Bag full of worms”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lamb Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









