kongs for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Price range
Good$6.23–$26.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 43K searches
Review moat
Bad38,927.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kongs for dogs is a $57K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kongs for dogs market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $44K–$58K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- KONG90%
- HDP6%
- Chew King3%
- WOOF2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -19.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top kongs for dogs search terms
- kongs for dogs23K/yr
- king dog toys11K/yr
- medium kongs for dogs6K/yr
- komg3K/yr
Top kongs for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Small Dogs
KONG$8.374.6★92,657 rev
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Medium Dogs
KONG$11.864.6★92,657 rev
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Small Dogs (Pack of 2)
KONG$16.754.6★92,657 rev
2 Pack Large Kong Classic
HDP$25.524.7★3,522 rev
KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for Small Puppies - Blue
KONG$7.434.6★52,783 rev
Newest
by launch dateKONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Small Dogs (Pack of 2)
KONG$16.7592,657 rev
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Medium Dogs (Pack of 2)
KONG$23.6892,657 rev
KONG Senior - Dog Toy with Gentle Natural Rubber - Durable Dog Toy for Older Dogs - Use Treats with Stuffable Chew Toy - Treat Toy for Chewing & Fetching - for Small Dogs (Pack of 2)
KONG$14.7814,002 rev
WOOF Pupsicle - Long-Lasting Interactive Dog Ball Toy to Keep Your Pup Busy and Distracted - Safe for Dogs - Low-Mess Design - Dog Toys for Medium and Large Dogs 25-75 lbs
WOOF$18.868,214 rev
KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for XS Puppies - Pink
KONG$6.2352,783 rev
Trending
90-day click momentumKONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Small Dogs (Pack of 2)
KONG$16.754.6★
KONG Senior - Dog Toy with Gentle Natural Rubber - Durable Dog Toy for Older Dogs - Use Treats with Stuffable Chew Toy - Treat Toy for Chewing & Fetching - for Small Dogs (Pack of 2)
KONG$14.784.6★
Chew King by Mammoth Premium Treat Dispensing Dog Toy Durable Natural Rubber Chew Toy Safety Air Vent Interactive Enrichment Toy for Aggressive Chewers Large Pack of 2- Teal
Chew King$10.374.6★
KONG Puppy - Natural Teething Rubber Chew Toy for Dogs - Stuffable Dog Toy for Extended Playtime - Chew & Fetch Toy for Puppies - for XS Puppies - Pink
KONG$6.234.6★
KONG - Cozie Ali Alligator - Indoor Cuddle Squeaky Plush Dog Toy - for Medium Dogs
KONG$11.954.3★
What buyers say about kongs for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Dog was happy”
“This is made from durable material”
“Very entertaining”
“Great for chewers”
“Great product well-made”
“Perfect size”
“Money well spent”
“Cleans up good as new”
“Great toy very strong”
“As advertised”
What buyers complain about
“It is not durable”
“They are tiny”
“Hard to open”
“Not Chew Proof”
“Not so strong”
“Too expensive for little return”
“Quality is low”
“The red rubber Kongs are harder”
“was very messy”
“Strong smell”
Top return reasons
Common questions
- Is kongs for dogs profitable to sell on Amazon United States?
- The niche generates $57K/yr across 20 tracked products. 90-day search growth is -19.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the kongs for dogs niche?
- 4 brands and 69 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kongs for dogs?
- Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 2.1%.
- When does demand for kongs for dogs peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the kongs for dogs niche?
- Listings span $6.23–$26.56; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 38,927 reviews — the moat a new listing must climb.