Kong Peanut Butter Filler

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

649K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

7.6%

Market size, estimated

$1.0Ma year

Peak month

October1.4× the quietest month

Top search term

kong filler271K searches a year

Listings sell for $20.69 on average, from $6.25 to $30.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $20.69 that is $52K to $62K a year per listing.

Average price

$20.69inside the $15 to $100 sweet spot

Price range

$6.25–$30.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$52K–$62K

Returns

0.2%of orders · Amazon United States median 2.1%

28% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #649 within Treats. It carries 3,066 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

80%

Out of stock, average day

1.0%

Average rank

#649in Treats

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,066per listing

Listings tracked

25

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

70 months