kong peanut butter filler
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$20.69avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 649K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.25–$30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,066.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kong peanut butter filler is a $1.0M/yr Amazon United States market (649K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
kong peanut butter filler market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $1.2M–$1.7M
- units × avg price
- Launch success
- —
- 3 of 4 new (360d)
- Conversion rate
- 7.6%
- Avg BSR
- #649
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 28%
- Out of stock
- 1.0%
- Avg brand age
- 70 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
0%
- KONG88%
- BUDDY BUDDER10%
- WOOF2%
- BarkWell1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top kong peanut butter filler search terms
- kong filler271K/yr
- kong treats82K/yr
- kong easy treat46K/yr
- kong peanut butter24K/yr
- kong cheese spray for dogs23K/yr
- kong spray16K/yr
- kong easy treats for dogs23K/yr
- kong fillers for dogs21K/yr
- dog whipped cream17K/yr
- kong treat16K/yr
Top kong peanut butter filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KONG StuffN - Paste for Stuffing Dog Treats - Healthy with Natural Ingredients - Creamy Dog Treat in Tube - Peanut Butter (5 oz) & Sweet Potato (5 oz)
KONG$12.974.2★494 rev
KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Peanut Butter)
KONG$30.924.5★63 rev
KONG - Easy Treat - Dog Treat Paste - Liver - 8 Ounce (Best Used Classic Rubber Toys) - 2 Pack
KONG$20.024.6★2,415 rev
KONG Easy Treat Puppy 14 oz - Pack of 2
KONG$30.074.5★268 rev
Pumpkin Pup Buddy BUDDER 100% Natural Dog Peanut Butter Healthy Peanut Butter Dog Treats Made in USA (17oz Jars)
BUDDY BUDDER$14.004.4★3,176 rev
Newest
by launch date
KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Puppy)
KONG$28.984 rev
KONG Snacks Dog Treats 2-Pack (Large Bacon & Cheese) | All-Natural Made in USA Fits Classic Toys No Wheat Corn or Soy
KONG$24.5629 rev
KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Peanut Butter)
KONG$30.9263 rev
KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Pepperoni)
KONG$30.618 rev
KONG Jerky Chicken Md/Lg 5 oz Pack of 2
KONG$17.95188 rev
Trending
90-day click momentumKONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Puppy)
KONG$28.985.0★
BarkWell Peanut Butter Squeeze - 8oz Pouch All-Natural Dog Peanut Butter Sourced and Made in The USA Grain Free Dog Treat 100% Natural Lick mat Topper Puzzle Toy Fill
BarkWell$11.214.4★
KONG Classic Stuffable Dog Toy Easy Treat Peanut Butter Spray - Fetch & Chew Toy for Dogs - with Dog Toy Filler Treat - for Hours of Fun & Enrichment - 14 oz - XS
KONG$23.894.5★
KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Peanut Butter)
KONG$30.924.5★
KONG Snacks Dog Treats 2-Pack (Large Bacon & Cheese) | All-Natural Made in USA Fits Classic Toys No Wheat Corn or Soy
KONG$24.564.8★
What buyers say about kong peanut butter filler
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Great toy”
“Delicious Treat”
“Really good flavor”
“Great product by Kong”
“Easy and convenient”
“Good price”
“Calming”
“hasnt broken at all”
“Nice value for the size”
What buyers complain about
“Toooooooo expensive”
“DOESN'T FIT”
“Diarrhea”
“Bad allergic reaction”
“TOO EASY”
“Breaks instantly”
“They dont like to flavor”
“Quality control issue”
“they seem to get a better consistency”
“Its my fault for not reading the ingredients”
Top return reasons
Common questions
- Is kong peanut butter filler profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kong peanut butter filler niche?
- 4 brands and 61 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kong peanut butter filler?
- Top complaints mined from reviews: Value For Money, Size-Overall, Indigestion. The return rate is 0.2%.
- When does demand for kong peanut butter filler peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the kong peanut butter filler niche?
- Listings span $6.25–$30.92; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 3,066 reviews — the moat a new listing must climb.