Koi Fish Food
PassKoi Fish Food scores 70 out of 100, a Pass. Shoppers spend an estimated $3.2M a year here, search demand grew +119.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 70 / 100Top 2% of 3,978 Pet Supplies niches · +19 vs the category median of 5170
- Market size
- $3.2M/yr570K searches / yr
- 90-day growth
- +119.6%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 38 sellers
Flapen Score
Koi Fish Food against its category
The dotted line is the Pet Supplies average. Past it, Koi Fish Food is stronger. Inside it, weaker.
Market
The Koi Fish Food market on Amazon at a glance
Shoppers on Amazon United States searched for Koi Fish Food 570K times last year and spent an estimated $3.2M. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +119.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 570K
- Growth, 90 days vs prior 90
- +119.6%
- Conversion, latest week
- 17.1%
- Market size, estimated
- $3.2Ma year
- Peak month
- July4.5× the quietest month
- Top search term
- koi fish food237K searches a year
02 · Price
A sale here is worth $33.11.
Listings sell for $33.11 on average, from $5.83 to $95.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $33.11 that is $83K to $99K a year per listing.
- Average price
- $33.11inside the $15 to $100 sweet spot
- Price range
- $5.83–$95.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $83K–$99K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Fish & Aquatic Pets. It carries 5,911 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Fish & Aquatic Pets
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 5,911per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Koi Fish Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
38
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
2%
- Brand 142%
- Brand 227%
- Brand 317%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Koi Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.5×
Search terms
Top Koi Fish Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- koi fish food237K/yr
- koi food119K/yr
- pond fish food60K/yr
- koi food for pond41K/yr
- pond fish food pellets18K/yr
- tetra pond sticks16K/yr
- pond food10K/yr
- fish food for ponds9K/yr
- koi fish food for ponds11K/yr
- pond fish food koi & goldfish8K/yr
Reviews and returns
What reviews say buyers love and hate about Koi Fish Food
We read the reviews and the return reasons for every product selling here.
“it turns out they are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Koi Fish Food questions
Answered from the same tracked data.