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Knockout

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 100% of clicks, so Knockout is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$559K/yr126K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 10 sellers

Flapen Score

Knockout against its category

The dotted line is the Pet Supplies average. Past it, Knockout is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knockout market on Amazon at a glance

Shoppers on Amazon United States searched for Knockout 126K times last year and spent an estimated $559K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $559K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
11.2%
Market size, estimated
$559Ka year
Peak month
October2.4× the quietest month
Top search term
knockout33K searches a year

02 · Price

A sale here is worth $39.62.

Listings sell for $39.62 on average, from $25.70 to $58.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $39.62 that is $59K to $79K a year per listing.

Average price
$39.62inside the $15 to $100 sweet spot
Price range
$25.70–$58.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$59K–$79K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Flea & Tick Control. It carries 1,578 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Flea & Tick Control
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,578per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Knockout products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 212%
  • Brand 38%

Demand

Knockout search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Knockout search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knockout33K/yr
  • knockout flea spray34K/yr
  • virbac knockout flea spray14K/yr
  • knock out10K/yr
  • knock out flea spray for home10K/yr
  • nok out5K/yr
  • nok out odor eliminator4K/yr
  • virbac knockout2K/yr
  • instant knockout3K/yr
  • instant knockout cut3K/yr

Reviews and returns

What reviews say buyers love and hate about Knockout

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
43%of negative reviews mention “Smell”
0.1%of orders come back
“Has an awful perfumy smell that just smelled like perfume trying to cover urine”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Knockout questions

Answered from the same tracked data.