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Kitty Kurlz

Maybe

The products selling today average only 3.1★. But demand is soft, at -56.0% this quarter, so Kitty Kurlz is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$2.0M/yr1.2M searches / yr
90-day growth
-56.0%search demand this quarter
Competition
83%top-5 click share · 8 brands · 9 sellers

Flapen Score

Kitty Kurlz against its category

The dotted line is the Pet Supplies average. Past it, Kitty Kurlz is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitty Kurlz market on Amazon at a glance

Shoppers on Amazon United States searched for Kitty Kurlz 1.2M times last year and spent an estimated $2.0M. The top 5 brands take 89% of clicks. Demand peaks in Jan–Jul–Aug–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-56.0%
Conversion, latest week
9.9%
Market size, estimated
$2.0Ma year
Peak month
December3.1× the quietest month
Top search term
kitty kurlz610K searches a year

02 · Price

A sale here is worth $16.62.

Listings sell for $16.62 on average, from $9.96 to $22.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $16.62 that is $100K to $133K a year per listing.

Average price
$16.62inside the $15 to $100 sweet spot
Price range
$9.96–$22.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$100K–$133K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #976 within Beds & Furniture. It carries 527 reviews at 3.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#976in Beds & Furniture
Average rating
3.09 starsAmazon United States average 4.42 stars
Average reviews
527per listing
Listings tracked
10

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Kitty Kurlz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Brand 150%
  • Brand 221%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Kitty Kurlz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Kitty Kurlz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitty kurlz610K/yr
  • kitty kurlz cat toy180K/yr
  • kitty curls94K/yr
  • kitty curls cat scratcher80K/yr
  • kitty kurlz marlenes pet shop22K/yr
  • kitty kurls38K/yr
  • kitty curlz15K/yr
  • marlenes pet shop18K/yr
  • kitty curl15K/yr
  • kitty kurlz cat scratcher32K/yr

Reviews and returns

What reviews say buyers love and hate about Kitty Kurlz

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Balls are too small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kitty Kurlz questions

Answered from the same tracked data.