Kitty Curls Cat Scratcher
MaybeThe products selling today average only 3.3★. But demand is soft, at -61.0% this quarter, so Kitty Curls Cat Scratcher is a Maybe.
- Flapen Score
- 52 / 100Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 5152
- Market size
- $194K/yr136K searches / yr
- 90-day growth
- -61.0%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 15 sellers
Flapen Score
Kitty Curls Cat Scratcher against its category
The dotted line is the Pet Supplies average. Past it, Kitty Curls Cat Scratcher is stronger. Inside it, weaker.
Market
The Kitty Curls Cat Scratcher market on Amazon at a glance
Shoppers on Amazon United States searched for Kitty Curls Cat Scratcher 136K times last year and spent an estimated $194K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug–Oct–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -61.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $194Ka year
- Peak month
- July10.4× the quietest month
- Top search term
- kitty curls cat scratcher80K searches a year
02 · Price
A sale here is worth $16.78.
Listings sell for $16.78 on average, from $9.17 to $22.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $16.78 that is $13K to $17K a year per listing.
- Average price
- $16.78inside the $15 to $100 sweet spot
- Price range
- $9.17–$22.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,157 within Beds & Furniture. It carries 244 reviews at 3.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.3%
- Average rank
- #1,157in Beds & Furniture
- Average rating
- 3.25 starsAmazon United States average 4.42 stars
- Average reviews
- 244per listing
- Listings tracked
- 24
04 · Newcomers
6 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Kitty Curls Cat Scratcher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
15
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
19%
- Brand 120%
- Brand 218%
- Brand 314%
- Brand 412%
- Brand 510%
- Brand 66%
Demand
Kitty Curls Cat Scratcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Oct, Dec · busiest ÷ quietest = 10.4×
Search terms
Top Kitty Curls Cat Scratcher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitty curls cat scratcher80K/yr
- kitty kurlz cat scratcher32K/yr
- kitty kurls cat scratcher24K/yr
Reviews and returns
What reviews say buyers love and hate about Kitty Curls Cat Scratcher
We read the reviews and the return reasons for every product selling here.
“Balls are too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitty Curls Cat Scratcher questions
Answered from the same tracked data.