Kitty Curls Cat Scratcher

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-61.0%

Conversion, latest week

8.5%

Market size, estimated

$194Ka year

Peak month

July10.4× the quietest month

Top search term

kitty curls cat scratcher80K searches a year

Listings sell for $16.78 on average, from $9.17 to $22.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $16.78 that is $13K to $17K a year per listing.

Average price

$16.78inside the $15 to $100 sweet spot

Price range

$9.17–$22.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,157 within Beds & Furniture. It carries 244 reviews at 3.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#1,157in Beds & Furniture

Average rating

3.25 starsAmazon United States average 4.42 stars

Average reviews

244per listing

Listings tracked

24

20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

6Amazon's first-year sales bar

Average brand age

19 months