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Kitty Caps

Fail

The top 5 brands take 100% of clicks, so Kitty Caps is a Fail.

Flapen Score
38
38 / 100
Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$475K/yr882K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
90%top-5 click share · 3 brands · 4 sellers

Flapen Score

Kitty Caps against its category

The dotted line is the Pet Supplies average. Past it, Kitty Caps is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitty Caps market on Amazon at a glance

Shoppers on Amazon United States searched for Kitty Caps 882K times last year and spent an estimated $475K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 882K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months
882K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
5.1%
Market size, estimated
$475Ka year
Peak month
November1.3× the quietest month
Top search term
cat nail caps246K searches a year

02 · Price

A sale here is worth $10.63.

Listings sell for $10.63 on average, from $6.04 to $14.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $10.63 that is $43K to $53K a year per listing.

Average price
$10.63under the $15 to $100 sweet spot
Price range
$6.04–$14.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$43K–$53K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Grooming. It carries 6,764 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Grooming
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
6,764per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kitty Caps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 223%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Kitty Caps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kitty Caps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat nail caps246K/yr
  • cat claw caps156K/yr
  • cat claw covers63K/yr
  • nail caps for cats claws48K/yr
  • cat nail covers56K/yr
  • claw caps for cats43K/yr
  • cat nails30K/yr
  • soft paws cat claw caps24K/yr
  • kitty caps22K/yr
  • cat mittens to prevent scratching22K/yr

Reviews and returns

What reviews say buyers love and hate about Kitty Caps

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Adhesion/Stickiness”
2.0%of orders come back
“glue is weak”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kitty Caps questions

Answered from the same tracked data.