Kitten Milk

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +311.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

+311.3%

Conversion, latest week

11.5%

Market size, estimated

$1.7Ma year

Peak month

May7.3× the quietest month

Top search term

kitten milk replacement140K searches a year

Listings sell for $21.48 on average, from $7.27 to $58.41. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $21.48 that is $107K to $129K a year per listing.

Average price

$21.48inside the $15 to $100 sweet spot

Price range

$7.27–$58.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$107K–$129K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #47 within Health Supplies. It carries 3,137 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#47in Health Supplies

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,137per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months