Kitten Food
PassKitten Food scores 69 out of 100, a Pass. Shoppers spend an estimated $10.6M a year here, search demand grew +61.1% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 5169
- Market size
- $10.6M/yr4.1M searches / yr
- 90-day growth
- +61.1%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 76 sellers
Flapen Score
Kitten Food against its category
The dotted line is the Pet Supplies average. Past it, Kitten Food is stronger. Inside it, weaker.
Market
The Kitten Food market on Amazon at a glance
Shoppers on Amazon United States searched for Kitten Food 4.1M times last year and spent an estimated $10.6M. The top 5 brands take 82% of clicks. Demand peaks in Jun–Jul. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.6M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- +61.1%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $10.6Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- kitten food1.3M searches a year
02 · Price
A sale here is worth $19.59.
Listings sell for $19.59 on average, from $6.71 to $43.57. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $19.59 that is $245K to $294K a year per listing.
- Average price
- $19.59inside the $15 to $100 sweet spot
- Price range
- $6.71–$43.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $245K–$294K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Food. It carries 8,927 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #57in Food
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 8,927per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Kitten Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
76
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
12%
- Brand 126%
- Brand 216%
- Brand 316%
- Brand 416%
- Brand 59%
- Brand 65%
- Open — no brand owns it (5 brands, 12%)
Demand
Kitten Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Kitten Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitten food1.3M/yr
- kitten wet food792K/yr
- kitten dry food305K/yr
- wet kitten food280K/yr
- kitten food wet269K/yr
- fancy feast kitten wet food234K/yr
- kitten food dry162K/yr
- sheba kitten wet food113K/yr
- dry kitten food123K/yr
- iams kitten food56K/yr
Reviews and returns
What reviews say buyers love and hate about Kitten Food
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitten Food questions
Answered from the same tracked data.









