Kit and Kaboodle Dry Cat Food

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

11.3%

Market size, estimated

$1.9Ma year

Peak month

June1.6× the quietest month

Top search term

friskies dry cat food634K searches a year

Listings sell for $15.19 on average, from $4.84 to $20.22. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $15.19 that is $76K to $91K a year per listing.

Average price

$15.19inside the $15 to $100 sweet spot

Price range

$4.84–$20.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$76K–$91K

Returns

0.0%of orders · Amazon United States median 2.1%

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Food. It carries 17,242 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#115in Food

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

17,242per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

85 months