kirkland dog dental chews
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$47.85avg listing price — sweet spot $15–$100
Price range
Great$26.72–$101.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 17K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,585.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-37.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kirkland dog dental chews is a $133K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
kirkland dog dental chews market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 16.6%
- Avg BSR
- #465
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 63%
- Out of stock
- 4.9%
- Avg brand age
- 82 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- KIRKLAND81%
- Amazon Basics10%
- King's Selection6%
- Greenies3%
Demand
Weekly Amazon search volume, last 45 weeks — -37.3% search growth over the last 90 days.Top kirkland dog dental chews search terms
- kirkland dental chews for dogs6K/yr
- kirkland dog dental chews4K/yr
- kirkland greenies for dogs3K/yr
- kirkland dental chews4K/yr
Top kirkland dog dental chews products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kirkland Signature Dental Chews (2)
KIRKLAND$73.554.6★4,088 rev
Kirkland Signature Dental Chews (3)
KIRKLAND$101.824.6★4,088 rev
Kirkland Signature Dental Chews 72-Count
KIRKLAND$39.164.6★4,088 rev
Amazon Basics Dental Dog Treats to Help Clean Teeth & Freshen Breath for Medium Dogs Unflavored Per Pack: 36 Count 2.25 pounds (Previously Wag)
Amazon Basics$26.724.5★9,642 rev
Kings Selection x Kirkland Signature Dog Dental Chews 72 Treats (in 2 Family Bundle Bulk Packaging) Cleans Teeth Reduces Plaque & Tartar Added Vitamins & Minerals for Dogs 6 Months or Older
King's Selection$41.834.7★10 rev
Newest
by launch dateKings Selection x Kirkland Signature Dog Dental Chews 72 Treats (in 2 Family Bundle Bulk Packaging) Cleans Teeth Reduces Plaque & Tartar Added Vitamins & Minerals for Dogs 6 Months or Older
King's Selection$41.8310 rev
Amazon Basics Dental Dog Treats to Help Clean Teeth & Freshen Breath for Medium Dogs Unflavored Per Pack: 36 Count 2.25 pounds (Previously Wag)
Amazon Basics$26.729,642 rev
Amazon Basics Dental Dog Treats to Help Clean Teeth & Freshen Breath for Large Dogs Unflavored Per Pack: 24 Count 2.25 pounds (Previously Wag)
Amazon Basics$26.809,642 rev
Kirkland Signature Dental Chews (2)
KIRKLAND$73.554,088 rev
Kirkland Signature Dental Chews (3)
KIRKLAND$101.824,088 rev
Trending
90-day click momentumAmazon Basics Dental Dog Treats to Help Clean Teeth & Freshen Breath for Medium Dogs Unflavored Per Pack: 36 Count 2.25 pounds (Previously Wag)
Amazon Basics$26.724.5★
Amazon Basics Dental Dog Treats to Help Clean Teeth & Freshen Breath for Large Dogs Unflavored Per Pack: 24 Count 2.25 pounds (Previously Wag)
Amazon Basics$26.804.5★
Kirkland Signature Dental Chews (2)
KIRKLAND$73.554.6★
Greenies Veterinarian-Recommended Adult Natural Dental Dog Treats Regular Size Dog Dental Chews Original Flavor 36 oz. Pack 36 Count
Greenies$34.234.8★
Kings Selection x Kirkland Signature Dog Dental Chews 72 Treats (in 2 Family Bundle Bulk Packaging) Cleans Teeth Reduces Plaque & Tartar Added Vitamins & Minerals for Dogs 6 Months or Older
King's Selection$41.834.7★
What buyers say about kirkland dog dental chews
What buyers praise and complain about, mined from review topics.What buyers love
“My dog loves it”
“his teeth looks good”
“No bad breath”
“1. love the taste of these dental treats”
“Great value”
“My dogs favorite dental chew”
“soft enough to bend”
“As advertised”
“There are two packs inside a box which allows for greater freshness”
“Theyre one of the best traits to keep their mouths nice”
What buyers complain about
“a different smell”
“Not cheap,”
“Too hard to chew”
“Extremely hard”
“are HUGE”
“Made dog sick, tried a couple, dog throws up & diarrhea every time”
“the vet hasnt yet recommended a cleaning”
“not worth the difference in quality”
“They break easily”
“They do have a different texture”
Top return reasons
Common questions
- Is kirkland dog dental chews profitable to sell on Amazon United States?
- The niche generates $133K/yr across 8 tracked products. 90-day search growth is -37.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the kirkland dog dental chews niche?
- 4 brands and 104 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kirkland dog dental chews?
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- What does it cost to enter the kirkland dog dental chews niche?
- Listings span $26.72–$101.82; the average listing price is $47.85 (sweet spot $15–$100). The average incumbent carries 8,586 reviews — the moat a new listing must climb.