kirkland dog biscuits
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$37.53avg listing price — sweet spot $15–$100
Price range
Great$14.10–$73.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,488.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 13K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kirkland dog biscuits is a $35K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
kirkland dog biscuits market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $47K–$56K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 7.3%
- Avg BSR
- #813
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 29%
- Out of stock
- 3.1%
- Avg brand age
- 97 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- KIRKLAND93%
- Milk-Bone4%
- Old Mother Hubbard3%
Demand
Weekly Amazon search volume, last 45 weeks — +19.6% search growth over the last 90 days.Top kirkland dog biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB
KIRKLAND$63.114.5★1,262 rev
Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb
KIRKLAND$36.894.4★211 rev
KIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce
KIRKLAND$27.104.8★21 rev
Kirkland Signature Dental Chews (2)
KIRKLAND$73.554.6★4,088 rev
Milk-Bone Crunchy Large Dog Treats 10 Lb. Box Original Beef Flavor
Milk-Bone$14.104.8★81,293 rev
Newest
by launch dateKIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce
KIRKLAND$27.1021 rev
Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box
Old Mother Hubbard$16.626,284 rev
Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb
KIRKLAND$36.89211 rev
Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB
KIRKLAND$63.111,262 rev
Kirkland Signature Dental Chews (2)
KIRKLAND$73.554,088 rev
Trending
90-day click momentumKIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce
KIRKLAND$27.104.8★
Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb
KIRKLAND$36.894.4★
Kirkland Signature Dental Chews (2)
KIRKLAND$73.554.6★
Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB
KIRKLAND$63.114.5★
Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box
Old Mother Hubbard$16.624.5★
What buyers say about kirkland dog biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“pet friendly”
“Good deal”
“Yummy as a one time special treat”
“Overall, great product my dogs consistently enjoy”
“Love buying the big box”
“my dog loves them very good quality dog treats they smell good”
“dogs enjoy”
“keep him occupied for a while when chewing”
“My dogs love these treats just as much—if not more—and I feel much better knowing Im choosing a product with ingredients that align with what Im looking for”
“One of my dogs favorite flavors”
What buyers complain about
“Very large biscuit”
“easy to break”
“My dog smelled”
“Product was not new”
“I dont know if the factory quality control is at fault allowing so many broken pieces”
“Many times this batch is very dry”
“Half the bones were broken in 2 or more pieces”
“These biscuits are BAD”
“very hard and dry”
“Insect infestation”
Top return reasons
Common questions
- Is kirkland dog biscuits profitable to sell on Amazon United States?
- The niche generates $35K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the kirkland dog biscuits niche?
- 3 brands and 110 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kirkland dog biscuits?
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 0.0%.
- What does it cost to enter the kirkland dog biscuits niche?
- Listings span $14.10–$73.55; the average listing price is $37.53 (sweet spot $15–$100). The average incumbent carries 13,489 reviews — the moat a new listing must climb.