Kirkland Dog Biscuits
FailThe top 5 brands take 100% of clicks, so Kirkland Dog Biscuits is a Fail.
- Flapen Score
- 40 / 100Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 5140
- Market size
- $35K/yr13K searches / yr
- 90-day growth
- +19.6%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 110 sellers
Flapen Score
Kirkland Dog Biscuits against its category
The dotted line is the Pet Supplies average. Past it, Kirkland Dog Biscuits is stronger. Inside it, weaker.
Market
The Kirkland Dog Biscuits market on Amazon at a glance
Shoppers on Amazon United States searched for Kirkland Dog Biscuits 13K times last year and spent an estimated $35K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +19.6%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $35Ka year
- Top search term
- kirkland dog biscuits7K searches a year
02 · Price
A sale here is worth $37.53.
Listings sell for $37.53 on average, from $14.10 to $73.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $37.53 that is $4K to $9K a year per listing.
- Average price
- $37.53inside the $15 to $100 sweet spot
- Price range
- $14.10–$73.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #813 within Treats. It carries 13,489 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 29%
- Out of stock, average day
- 3.1%
- Average rank
- #813in Treats
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 13,489per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Kirkland Dog Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB
- Price
- $63.11
- Rating
- 4.5/5
- Reviews
- 1,262
- Age
- 7y ago

Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb
- Price
- $36.89
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 7y ago

KIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce
- Price
- $27.10
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 12mo ago

Kirkland Signature Dental Chews (2)
- Price
- $73.55
- Rating
- 4.6/5
- Reviews
- 4,088
- Age
- 8y ago

Milk-Bone Crunchy Large Dog Treats 10 Lb. Box Original Beef Flavor
- Price
- $14.10
- Rating
- 4.8/5
- Reviews
- 81,293
- Age
- 21y ago
Trending
estimated 90-day click momentum
KIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce
- Price
- $27.10
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 12mo ago

Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb
- Price
- $36.89
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 7y ago

Kirkland Signature Dental Chews (2)
- Price
- $73.55
- Rating
- 4.6/5
- Reviews
- 4,088
- Age
- 8y ago

Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB
- Price
- $63.11
- Rating
- 4.5/5
- Reviews
- 1,262
- Age
- 7y ago

Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 6,284
- Age
- 6y ago
Newest
by launch date
KIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce
- Price
- $27.10
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 12mo ago

Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box
- Price
- $16.62
- Rating
- 4.5/5
- Reviews
- 6,284
- Age
- 6y ago

Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb
- Price
- $36.89
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 7y ago

Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB
- Price
- $63.11
- Rating
- 4.5/5
- Reviews
- 1,262
- Age
- 7y ago

Kirkland Signature Dental Chews (2)
- Price
- $73.55
- Rating
- 4.6/5
- Reviews
- 4,088
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
110
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- KIRKLAND93%
- Milk-Bone4%
- Old Mother Hubbard3%
Demand
Kirkland Dog Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Kirkland Dog Biscuits
We read the reviews and the return reasons for every product selling here.
“Very large biscuit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kirkland Dog Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









