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Kirkland Dog Biscuits

Fail

The top 5 brands take 100% of clicks, so Kirkland Dog Biscuits is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$35K/yr13K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
95%top-5 click share · 3 brands · 110 sellers

Flapen Score

Kirkland Dog Biscuits against its category

The dotted line is the Pet Supplies average. Past it, Kirkland Dog Biscuits is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirkland Dog Biscuits market on Amazon at a glance

Shoppers on Amazon United States searched for Kirkland Dog Biscuits 13K times last year and spent an estimated $35K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
7.3%
Market size, estimated
$35Ka year
Top search term
kirkland dog biscuits7K searches a year

02 · Price

A sale here is worth $37.53.

Listings sell for $37.53 on average, from $14.10 to $73.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $37.53 that is $4K to $9K a year per listing.

Average price
$37.53inside the $15 to $100 sweet spot
Price range
$14.10–$73.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #813 within Treats. It carries 13,489 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
29%
Out of stock, average day
3.1%
Average rank
#813in Treats
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
13,489per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
97 months

Products

Top Kirkland Dog Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 33%

Demand

Kirkland Dog Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kirkland Dog Biscuits

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very large biscuit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kirkland Dog Biscuits questions

Answered from the same tracked data.