Skip to content
52

kidney dog treats

Worth a look

Shows low returns (0.0%), but a small market ($51K/yr) keeps it on the watch list.

Market size 13Growth 40Conversion 77Competition 36Returns 100Price range 75Avg price 80Brand share 46Review moat 42Quality gap 63

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$17.04

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.37–$47.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,272.23

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.0%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$51K

$51K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, kidney dog treats is a $51K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

kidney dog treats market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$51K–$68K
units × avg price
Launch success
1 of 1 new (360d)
Conversion rate
7.6%
Avg BSR
#493
Page quality
0%
Prime
95%
Sponsored
86%
Out of stock
1.0%
Avg brand age
74 months
Avg seller age
140 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

50

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

19%

  • Mattie's Treats31%
  • Kidney Restore19%
  • HILL'S PRESCRIPTION DIET15%
  • Choolip7%
  • HEALTHFULS5%
  • Dave's Pet Food4%

Demand

Weekly Amazon search volume, last 24 weeks — +12.0% search growth over the last 90 days.
1K800Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top kidney dog treats search terms

  • kidney dog treats10K/yr
  • kidney friendly dog treats7K/yr
  • kidney safe dog treats6K/yr
  • low phosphorus dog treats4K/yr
  • renal dog treats4K/yr
  • matties treats kidney disease dog treats4K/yr
  • low protein dog treats for kidney disease4K/yr
All search terms

Top kidney dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about kidney dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly43%

“Cat approved”

Taste-Overall12%

“Taste good to”

Quality-Overall5%

“Great quality for dogs”

Smell5%

“the sweet smell is delicious”

Value For Money5%

“Very affordable”

Ingredients-Overall4%

“clean ingredients”

Ease Of Chewing/Swallowing4%

“Its great for chewing for their teeth”

Size-Overall3%

“Great size for small dogs”

Flavor2%

“Great flavor”

Soft Feel2%

“They are soft”

What buyers complain about

Hard Feel11%

“These are NOT soft as described”

Size-Overall10%

“they are large”

Ease Of Chewing/Swallowing10%

“started chewing away”

Value For Money8%

“wish they were a little bit cheaper”

Smell8%

“Product has strange odor”

Indigestion5%

“can cause diarrhea”

Allergies4%

“They both have allergies”

Moist/Dry4%

“Product was dried out”

Taste-Overall3%

“can't it taste good”

Texture/Consistency-Overall2%

“My dog did not like the texture”

Top return reasons

Hard Feel23%
Size-Overall9%
Ease Of Chewing/Swallowing9%
Ingredients-Overall9%
Smell8%
Texture/Consistency-Overall6%
Value For Money5%
Flavor4%
Taste-Overall4%
Functionality-Overall3%

Common questions

Is kidney dog treats profitable to sell on Amazon United States?
The niche generates $51K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the kidney dog treats niche?
15 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in kidney dog treats?
Top complaints mined from reviews: Hard Feel, Size-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
What does it cost to enter the kidney dog treats niche?
Listings span $4.37–$47.08; the average listing price is $17.04 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.