kennel flooring
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$78.19avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 6% kills the launch gate
Review moat
Bad4,650.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad$23.49–$693.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$26K$26K/yr · 66K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, kennel flooring is a $26K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–Jul–Aug–Oct. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
kennel flooring market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $59K–$78K
- units × avg price
- Launch success
- 50%
- 4 of 8 new (360d)
- Conversion rate
- 0.5%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 4.8%
- Avg brand age
- 42 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
25
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
20%
- Bhyhok24%
- Veehoo18%
- Kennel Deck13%
- Romlits11%
- Cove Products7%
- Goovilla7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.Peak months: Apr, Jul, Aug, Oct · busiest ÷ quietest = 8.3×
Top kennel flooring search terms
- dog kennel flooring13K/yr
- dog kennel flooring outdoor 10x104K/yr
- kennel flooring11K/yr
- kennel deck7K/yr
- kennel flooring outdoor5K/yr
- dog kennel flooring outdoor5K/yr
- kennel floor5K/yr
- outdoor kennel flooring for dogs7K/yr
- outdoor dog kennel flooring4K/yr
- dog kennel floor4K/yr
Top kennel flooring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bhyhok 12Pcs 12 * 12 * 0.51inch Dog Kennel Flooring Interlocking Drainage Waterproof Non-Slip Splicing Dog Kennels Flooring Decking Outdoor Kennel Run Flooring Panel for Dogs Grey
Bhyhok$36.824.1★8 rev
Veehoo Outdoor Flooring Decking for Dog Playpens Kennels 4 x 4 Waterproof Dog Training Platform Portable Deck for RV Pet Enclosures Grey (24 x 12 inches 8PCS)
Veehoo$78.673.9★41 rev
Fast-Drying Outdoor Decking for Garden Kennel Storage Shed Basement Garage Patio Bathroom 10 PCS 12x12x0.59 Heavy-Duty Interlocking Decking Tiles Maximum Bearing Capacity up to 6613 LBs
Romlits$39.334.1★162 rev
Bhyhok 46 x 34.8 Dog Kennel Flooring 6PCS Outdoor Pet Platform Raised Waterproof Decking for Dog Run Cage and Patio Easy Snap-On Assembly
Bhyhok$42.454.8★4 rev
Goovilla Plastic Interlocking Deck Tiles 9 Pack 12x12 Waterproof Outdoor Flooring All Weather Use Patio Floor Decking Tiles for Porch Poolside Balcony Backyard Dark Grey
Goovilla$25.634.3★1,285 rev
Newest
by launch date
12 PCS Dog Kennel Flooring Interlocking Drainage 12 12 0.5 Waterproof Non Slip Outdoor Run Training Panel Splicing Dog Crate Floor Protector for Pets Black
CebraBounze$26.170 rev
16 PCS Modular Interlocking Cushion Interlocking Floor Tiles with Hole Drainage Mat 10 x 10 Non Slip Pool Deck Mat Outdoor for Drain Deck Pool Patio Shower Kitchen Balcony (Black)
laapee$26.7766 rev
Bhyhok 12Pcs 12 * 12 * 0.51inch Dog Kennel Flooring Interlocking Drainage Waterproof Non-Slip Splicing Dog Kennels Flooring Decking Outdoor Kennel Run Flooring Panel for Dogs Grey
Bhyhok$36.828 rev
Bhyhok 46 x 34.8 Dog Kennel Flooring 6PCS Outdoor Pet Platform Raised Waterproof Decking for Dog Run Cage and Patio Easy Snap-On Assembly
Bhyhok$42.454 rev
Summertrail Dog Kennel Flooring Outdoor Flooring Decking for Dog Waterproof Dog Training Platform Portable Deck for Pet Enclosures (12 x 12 inches 8PCS)
SUMMERTRAIL$36.8525 rev
Trending
90-day click momentum12 PCS Dog Kennel Flooring Interlocking Drainage 12 12 0.5 Waterproof Non Slip Outdoor Run Training Panel Splicing Dog Crate Floor Protector for Pets Black
CebraBounze$26.170.0★
16 PCS Modular Interlocking Cushion Interlocking Floor Tiles with Hole Drainage Mat 10 x 10 Non Slip Pool Deck Mat Outdoor for Drain Deck Pool Patio Shower Kitchen Balcony (Black)
laapee$26.774.3★
Thyle 50 Pack Drainage Mats Interlocking Rubber Floor Tiles 10 x 10 Non Slip Rubber Floor Tiles Outdoor Pool Deck Mats Modular Interlocking Cushion for Garage Bathroom Patio Flooring Shower
Thyle$67.204.4★
FoQualy Blue Alfombrilla de jaula/almohadilla para Foot pad. Floor Fence Dog Crate (LSDB42in)
FoQualy$38.333.0★
Dri-Dek Dog & Cat Kennel Cage Liner Veterinarian or Groomer Flooring - 1x1 Interlocking Tiles - 12-Pack (Green)
Dri-Dek®$91.495.0★
What buyers say about kennel flooring
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“the quality is good for a pet area”
“feel sturdy”
“Just what I needed”
“Easy setup and keeps the area clean”
“Durable and Easy to Clean”
“Worth the price”
“It was easy to use”
“aesthetically looks more clean”
“The material feels durable”
What buyers complain about
“These are small”
“Loose screws”
“Poor quality”
“Wasnt the easiest to assemble like you would think it was from the pics”
“Only thing is very expensive”
“now the whole thing is falling apart”
“It is not thick”
“This didn't work for us”
“It is not slip resistant”
“Made of Cheap material”
Top return reasons
Common questions
- Is kennel flooring profitable to sell on Amazon United States?
- The niche generates $26K/yr across 24 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the kennel flooring niche?
- 18 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in kennel flooring?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 4.5%.
- When does demand for kennel flooring peak?
- Demand peaks in Apr–Jul–Aug–Oct; the busiest month runs 8.3× the quietest.
- What does it cost to enter the kennel flooring niche?
- Listings span $23.49–$693.74; the average listing price is $78.19 (sweet spot $15–$100). The average incumbent carries 4,650 reviews — the moat a new listing must climb.