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Kennel Flooring

Fail

Buyers convert on only 0.5% of searches, so Kennel Flooring is a Fail.

Flapen Score
37
37 / 100
Ranks 3,590 of 3,978 Pet Supplies niches · −14 vs the category median of 51
Market size
$26K/yr66K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
57%top-5 click share · 18 brands · 25 sellers

Flapen Score

Kennel Flooring against its category

The dotted line is the Pet Supplies average. Past it, Kennel Flooring is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kennel Flooring market on Amazon at a glance

Shoppers on Amazon United States searched for Kennel Flooring 66K times last year and spent an estimated $26K. The top 5 brands take 73% of clicks. Demand peaks in Apr–Jul–Aug–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
0.5%
Market size, estimated
$26Ka year
Peak month
August8.3× the quietest month
Top search term
dog kennel flooring13K searches a year

02 · Price

A sale here is worth $78.19.

Listings sell for $78.19 on average, from $23.49 to $693.74. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $78.19 that is $0 to $8K a year per listing.

Average price
$78.19inside the $15 to $100 sweet spot
Price range
$23.49–$693.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #195 within Crates, Houses & Pens. It carries 4,650 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
4.8%
Average rank
#195in Crates, Houses & Pens
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
4,650per listing
Listings tracked
24

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kennel Flooring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

20%

  • Brand 124%
  • Brand 218%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Kennel Flooring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug, Oct · busiest ÷ quietest = 8.3×

Search terms

Top Kennel Flooring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog kennel flooring13K/yr
  • dog kennel flooring outdoor 10x104K/yr
  • kennel flooring11K/yr
  • kennel deck7K/yr
  • kennel flooring outdoor5K/yr
  • dog kennel flooring outdoor5K/yr
  • kennel floor5K/yr
  • outdoor kennel flooring for dogs7K/yr
  • outdoor dog kennel flooring4K/yr
  • dog kennel floor4K/yr

Reviews and returns

What reviews say buyers love and hate about Kennel Flooring

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
4.5%of orders come back
“These are small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kennel Flooring questions

Answered from the same tracked data.