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Java Moss

Fail

Demand is soft, at -14.6% this quarter, so Java Moss is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$175K/yr358K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
76%top-5 click share · 11 brands · 22 sellers

Flapen Score

Java Moss against its category

The dotted line is the Pet Supplies average. Past it, Java Moss is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Java Moss market on Amazon at a glance

Shoppers on Amazon United States searched for Java Moss 358K times last year and spent an estimated $175K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
3.6%
Market size, estimated
$175Ka year
Peak month
February1.5× the quietest month
Top search term
java moss127K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $4.01 to $31.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $13.56 that is $10K to $14K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$4.01–$31.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Fish & Aquatic Pets. It carries 489 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#98in Fish & Aquatic Pets
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
489per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Java Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

22

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Brand 142%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Java Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Java Moss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • java moss127K/yr
  • java moss for aquarium39K/yr
  • aquarium moss46K/yr
  • java moss live plant for aquarium35K/yr
  • aquarium moss live22K/yr
  • moss for aquarium18K/yr
  • live moss for aquarium17K/yr
  • live aquarium moss10K/yr
  • aquatic moss6K/yr
  • live java moss6K/yr

Reviews and returns

What reviews say buyers love and hate about Java Moss

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Plant Growth”
0.6%of orders come back
“Very little growth”
A buyer, on “Plant Growth”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Java Moss questions

Answered from the same tracked data.