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Iver

Fail

The top 5 brands take 100% of clicks, so Iver is a Fail.

Flapen Score
38
38 / 100
Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$171K/yr102K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
74%top-5 click share · 5 brands · 61 sellers

Flapen Score

Iver against its category

The dotted line is the Pet Supplies average. Past it, Iver is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iver market on Amazon at a glance

Shoppers on Amazon United States searched for Iver 102K times last year and spent an estimated $171K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
5.1%
Market size, estimated
$171Ka year
Peak month
November7.3× the quietest month
Top search term
duramectin32K searches a year

02 · Price

A sale here is worth $32.64.

Listings sell for $32.64 on average, from $12.34 to $69.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $32.64 that is $3K to $8K a year per listing.

Average price
$32.64inside the $15 to $100 sweet spot
Price range
$12.34–$69.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Horses. It carries 2,378 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Horses
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,378per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Iver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%

Demand

Iver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 7.3×

Reviews and returns

What reviews say buyers love and hate about Iver

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Value For Money”
1.8%of orders come back
“Why is this brand so much cheaper than others”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iver questions

Answered from the same tracked data.