Iver
FailThe top 5 brands take 100% of clicks, so Iver is a Fail.
- Flapen Score
- 38 / 100Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 5138
- Market size
- $171K/yr102K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 61 sellers
Flapen Score
Iver against its category
The dotted line is the Pet Supplies average. Past it, Iver is stronger. Inside it, weaker.
Market
The Iver market on Amazon at a glance
Shoppers on Amazon United States searched for Iver 102K times last year and spent an estimated $171K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $171Ka year
- Peak month
- November7.3× the quietest month
- Top search term
- duramectin32K searches a year
02 · Price
A sale here is worth $32.64.
Listings sell for $32.64 on average, from $12.34 to $69.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $32.64 that is $3K to $8K a year per listing.
- Average price
- $32.64inside the $15 to $100 sweet spot
- Price range
- $12.34–$69.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Horses. It carries 2,378 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Horses
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,378per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Iver products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DuraMectin Ivermectin Paste 1.87% Horse Wormer 1 Tube (for Horses only)
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 1,139
- Age
- 8y ago

Durvet Duramectin Equine Wormer Paste - 3 Tubes
- Price
- $37.52
- Rating
- 4.7/5
- Reviews
- 844
- Age
- 10y ago

Duramectin (Ivermectin 1.87%) 6.08gm 2 Count
- Price
- $28.90
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago

Duramectin Ivermectin Paste 1.87% for Horses 0.21 oz
- Price
- $16.72
- Rating
- 4.6/5
- Reviews
- 5,141
- Age
- 16y ago

Durvet Duramectin Equine Wormer Paste - 6 Tubes
- Price
- $69.82
- Rating
- 4.8/5
- Reviews
- 2,071
- Age
- 10y ago
Trending
estimated 90-day click momentum
J.VER Womens Dress Shirts Long Sleeve Button Down Shirt Wrinkle-Free Business Casual Blouse Office Work Tops White Medium
- Price
- $17.64
- Rating
- 4.5/5
- Reviews
- 8,523
- Age
- 4y ago

OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
- Price
- $12.34
- Rating
- 4.6/5
- Reviews
- 1,639
- Age
- 1y ago

DuraMectin Ivermectin Paste 1.87% Horse Wormer 1 Tube (for Horses only)
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 1,139
- Age
- 8y ago

Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack
- Price
- $34.26
- Rating
- 4.4/5
- Reviews
- 846
- Age
- 10mo ago

Duramectin (Ivermectin 1.87%) 6.08gm 2 Count
- Price
- $28.90
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago
Newest
by launch date
Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack
- Price
- $34.26
- Rating
- 4.4/5
- Reviews
- 846
- Age
- 10mo ago

OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
- Price
- $12.34
- Rating
- 4.6/5
- Reviews
- 1,639
- Age
- 1y ago

Duramectin (Ivermectin 1.87%) 6.08gm 2 Count
- Price
- $28.90
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago

Duramectin Paste 6.08gm 6 Count
- Price
- $57.63
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Durvet Ivermectin 4-Pack
- Price
- $61.31
- Rating
- 4.8/5
- Reviews
- 840
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Durvet83%
- QZQAB5%
- OZIPCO4%
- J.VER4%
- Jeffers3%
Demand
Iver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 7.3×
Reviews and returns
What reviews say buyers love and hate about Iver
We read the reviews and the return reasons for every product selling here.
“Why is this brand so much cheaper than others”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iver questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









