iver
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.64avg listing price — sweet spot $15–$100
Price range
Great$12.34–$69.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,377.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 102K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, iver is a $171K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
iver market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $131K–$163K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 5.1%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Durvet83%
- QZQAB5%
- OZIPCO4%
- J.VER4%
- Jeffers3%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -21.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.3×
Top iver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DuraMectin Ivermectin Paste 1.87% Horse Wormer 1 Tube (for Horses only)
Durvet$16.564.7★1,139 rev
Durvet Duramectin Equine Wormer Paste - 3 Tubes
Durvet$37.524.7★844 rev
Duramectin (Ivermectin 1.87%) 6.08gm 2 Count
Durvet$28.904.5★27 rev
Duramectin Ivermectin Paste 1.87% for Horses 0.21 oz
Durvet$16.724.6★5,141 rev
Durvet Duramectin Equine Wormer Paste - 6 Tubes
Durvet$69.824.8★2,071 rev
Newest
by launch date
Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack
QZQAB$34.26846 rev
OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
OZIPCO$12.341,639 rev
Duramectin (Ivermectin 1.87%) 6.08gm 2 Count
Durvet$28.9027 rev
Duramectin Paste 6.08gm 6 Count
Durvet$57.63160 rev
Durvet Ivermectin 4-Pack
Durvet$61.31840 rev
Trending
90-day click momentum
J.VER Womens Dress Shirts Long Sleeve Button Down Shirt Wrinkle-Free Business Casual Blouse Office Work Tops White Medium
J.VER$17.644.5★
OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
OZIPCO$12.344.6★
DuraMectin Ivermectin Paste 1.87% Horse Wormer 1 Tube (for Horses only)
Durvet$16.564.7★
Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack
QZQAB$34.264.4★
Duramectin (Ivermectin 1.87%) 6.08gm 2 Count
Durvet$28.904.5★
What buyers say about iver
What buyers praise and complain about, mined from review topics.What buyers love
“It's a reliable”
“Great value”
“As Advertised”
“Easy as pie”
“Have horses they love the taste”
“Sizing is accurate”
“I love the way it smells”
“The apple flavor is a thoughtful addition that makes administration easier”
“They are comfortable”
“Great material”
What buyers complain about
“Why is this brand so much cheaper than others”
“Concerned about mfgers quality control - this tube should NEVER have made it into its carton”
“My horse said it was a bit bitter tasting”
“Doesnt work well”
“Product consistency is horrible”
“my horse developed itchy”
“It has no ingredient list”
“Deceptive intentionally I believe”
“Hard to use”
“It doesnt really smell like anything at all”
Top return reasons
Common questions
- Is iver profitable to sell on Amazon United States?
- The niche generates $171K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the iver niche?
- 5 brands and 61 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in iver?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Taste-Overall. The return rate is 1.8%.
- When does demand for iver peak?
- Demand peaks in Oct–Nov; the busiest month runs 7.3× the quietest.
- What does it cost to enter the iver niche?
- Listings span $12.34–$69.82; the average listing price is $32.64 (sweet spot $15–$100). The average incumbent carries 2,378 reviews — the moat a new listing must climb.