Iris Dog Playpen

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

2.1%

Market size, estimated

$191Ka year

Peak month

June1.7× the quietest month

Top search term

plastic dog playpen35K searches a year

Listings sell for $56.82 on average, from $17.14 to $139.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $56.82 that is $6K to $14K a year per listing.

Average price

$56.82inside the $15 to $100 sweet spot

Price range

$17.14–$139.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$6K–$14K

Returns

8.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #61 within Crates, Houses & Pens. It carries 9,781 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

8.4%

Average rank

#61in Crates, Houses & Pens

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

9,781per listing

Listings tracked

30

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months