Invisible Fence for Cats

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

67K

Growth, 90 days vs prior 90

+31.7%

Conversion, latest week

1.1%

Market size, estimated

$90Ka year

Peak month

May2.0× the quietest month

Top search term

invisible fence for cats27K searches a year

Listings sell for $127.05 on average, from $42.24 to $223.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $127.05 that is $0 to $13K a year per listing.

Average price

$127.05above the $15 to $100 sweet spot

Price range

$42.24–$223.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

10.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #134 within Training & Behavior Aids. It carries 1,908 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#134in Training & Behavior Aids

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

1,908per listing

Listings tracked

20

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

25 months