Invisible Fence Collar

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

558K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

4.1%

Market size, estimated

$2.3Ma year

Top search term

petsafe wireless collar183K searches a year

Listings sell for $101.30 on average, from $9.41 to $321.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $101.30 that is $152K to $203K a year per listing.

Average price

$101.30above the $15 to $100 sweet spot

Price range

$9.41–$321.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$152K–$203K

Returns

7.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #41 within Training & Behavior Aids. It carries 2,932 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#41in Training & Behavior Aids

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

2,932per listing

Listings tracked

15

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months