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Insulated Kennel Cover

Fail

Shoppers spend an estimated $0 a year here, so Insulated Kennel Cover is a Fail.

Flapen Score
18
18 / 100
Ranks 3,967 of 3,978 Pet Supplies niches · −33 vs the category median of 51
Market size
$0/yr34K searches / yr
90-day growth
-68.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 21 sellers

Flapen Score

Insulated Kennel Cover against its category

The dotted line is the Pet Supplies average. Past it, Insulated Kennel Cover is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Kennel Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated Kennel Cover 34K times last year and spent an estimated $0. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-68.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November10.1× the quietest month
Top search term
mud river kennel cover5K searches a year

02 · Price

A sale here is worth $87.01.

Listings sell for $87.01 on average, from $31.50 to $165.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $87.01 that is $0 to $9K a year per listing.

Average price
$87.01inside the $15 to $100 sweet spot
Price range
$31.50–$165.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #87 within Crates, Houses & Pens. It carries 1,148 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
17.6%
Average rank
#87in Crates, Houses & Pens
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,148per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Insulated Kennel Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 160%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Insulated Kennel Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Insulated Kennel Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mud river kennel cover5K/yr
  • ruffland kennel cover3K/yr
  • insulated dog crate cover7K/yr
  • insulated dog kennel cover4K/yr
  • insulated kennel cover8K/yr
  • insulated dog crate covers for winter4K/yr
  • insulated kennel cover for winter3K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Kennel Cover

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
5.2%of orders come back
“The crate cover was way way to big for the dog crate”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Insulated Kennel Cover questions

Answered from the same tracked data.