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Instant Flea Killer for Dogs

Fail

Demand is soft, at -39.0% this quarter, so Instant Flea Killer for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$68K/yr83K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
55%top-5 click share · 12 brands · 41 sellers

Flapen Score

Instant Flea Killer for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Instant Flea Killer for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instant Flea Killer for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Instant Flea Killer for Dogs 83K times last year and spent an estimated $68K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
3.7%
Market size, estimated
$68Ka year
Peak month
October12.9× the quietest month
Top search term
instant flea killer for dogs71K searches a year

02 · Price

A sale here is worth $22.27.

Listings sell for $22.27 on average, from $4.13 to $40.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.27 that is $2K to $6K a year per listing.

Average price
$22.27inside the $15 to $100 sweet spot
Price range
$4.13–$40.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Flea & Tick Control. It carries 31,926 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Flea & Tick Control
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
31,926per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Instant Flea Killer for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

41

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 219%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Instant Flea Killer for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 12.9×

Search terms

Top Instant Flea Killer for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant flea killer for dogs71K/yr
  • how to get rid of fleas on dogs8K/yr
  • instant dog flea killer2K/yr
  • how to get rid of fleas on dog1K/yr
  • get rid of fleas on dogs428/yr

Reviews and returns

What reviews say buyers love and hate about Instant Flea Killer for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
43%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Doesn't seem to work very well”
A buyer, on “Functionality-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Instant Flea Killer for Dogs questions

Answered from the same tracked data.