Individually Wrapped Dog Treats

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

+9.7%

Conversion, latest week

9.1%

Market size, estimated

$197Ka year

Peak month

May4.0× the quietest month

Top search term

churu dog treats27K searches a year

Listings sell for $19.10 on average, from $8.90 to $46.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.10 that is $5K to $10K a year per listing.

Average price

$19.10inside the $15 to $100 sweet spot

Price range

$8.90–$46.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #360 within Treats. It carries 3,218 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#360in Treats

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,218per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months