Indestructible Dog Bone
FailThe top 5 brands take 100% of clicks, so Indestructible Dog Bone is a Fail.
- Flapen Score
- 38 / 100Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 5138
- Market size
- $133K/yr103K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 25 sellers
Flapen Score
Indestructible Dog Bone against its category
The dotted line is the Pet Supplies average. Past it, Indestructible Dog Bone is stronger. Inside it, weaker.
Market
The Indestructible Dog Bone market on Amazon at a glance
Shoppers on Amazon United States searched for Indestructible Dog Bone 103K times last year and spent an estimated $133K. All 3 brands take every click. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $133Ka year
- Peak month
- December22.3× the quietest month
- Top search term
- benebone wishbone27K searches a year
02 · Price
A sale here is worth $13.15.
Listings sell for $13.15 on average, from $6.84 to $29.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $13.15 that is $10K to $13K a year per listing.
- Average price
- $13.15under the $15 to $100 sweet spot
- Price range
- $6.84–$29.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Toys. It carries 40,570 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Toys
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 40,570per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Indestructible Dog Bone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $11.37
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 11y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Made in USA Small Real Bacon Flavor
- Price
- $10.13
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 9y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Made in USA Large Real Bacon Flavor
- Price
- $17.38
- Rating
- 4.6/5
- Reviews
- 14,226
- Age
- 8y ago

Pet Qwerks Dinosaur BarkBone Nylon Dog Bone for Aggressive Chewers Chew Dog Toy Bacon Flavor - Medium 8.5
- Price
- $8.77
- Rating
- 4.5/5
- Reviews
- 22,725
- Age
- 8y ago

Benebone 2-pack Wishbone/Dental Durable Dog Chew Toys Dog Toys for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $18.53
- Rating
- 4.6/5
- Reviews
- 2,168
- Age
- 3y ago
Trending
estimated 90-day click momentum
Benebone 3-Pack Wishbone Durable Dog Chew Toy for Aggressive Chewers Variety Pack-Bacon Chicken Peanut Made in USA Medium
- Price
- $29.03
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 1y ago

Nylabone Original Wishbone Power Chew Toy for Dogs Dog Toys for Aggressive Chewers Original Flavor Small - Up to 25 Ibs 1 Count
- Price
- $6.84
- Rating
- 4.6/5
- Reviews
- 10,476
- Age
- 24y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Tiny
- Price
- $8.22
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 1y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Made in USA Small Real Bacon Flavor
- Price
- $10.13
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 9y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $11.37
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 11y ago
Newest
by launch date
Benebone 3-Pack Wishbone Durable Dog Chew Toy for Aggressive Chewers Variety Pack-Bacon Chicken Peanut Made in USA Medium
- Price
- $29.03
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 1y ago

Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Tiny
- Price
- $8.22
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 1y ago

Benebone 2-pack Wishbone/Dental Durable Dog Chew Toys Dog Toys for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $18.53
- Rating
- 4.6/5
- Reviews
- 2,168
- Age
- 3y ago

Benebone Puppy Wishbone Dog Chew Toy Made in USA Real Bacon Flavor Small
- Price
- $9.93
- Rating
- 4.5/5
- Reviews
- 14,118
- Age
- 6y ago

Pet Qwerks Dinosaur BarkBone Nylon Dog Bone for Aggressive Chewers Chew Dog Toy Bacon Flavor - Medium 8.5
- Price
- $8.77
- Rating
- 4.5/5
- Reviews
- 22,725
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Benebone91%
- Pet Qwerks7%
- Nylabone3%
- Open — no brand owns it (0%)
Demand
Indestructible Dog Bone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.3×
Search terms
Top Indestructible Dog Bone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- benebone wishbone27K/yr
- wishbone dog chew22K/yr
- indestructible dog bone10K/yr
- dog wishbone chew toy8K/yr
- barkbone6K/yr
- dog wishbone5K/yr
- bark bone5K/yr
- wishbone dog toy3K/yr
- indestructible dog bones4K/yr
- wishbone dog2K/yr
Reviews and returns
What reviews say buyers love and hate about Indestructible Dog Bone
We read the reviews and the return reasons for every product selling here.
“it was breaking into pieces”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Indestructible Dog Bone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









