Hypoallergenic Dog Shampoo

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

11.2%

Market size, estimated

$374Ka year

Peak month

August1.3× the quietest month

Top search term

hypoallergenic dog shampoo118K searches a year

Listings sell for $18.96 on average, from $6.74 to $52.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.96 that is $9K to $14K a year per listing.

Average price

$18.96inside the $15 to $100 sweet spot

Price range

$6.74–$52.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Grooming. It carries 8,455 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#70in Grooming

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

8,455per listing

Listings tracked

24

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months