Hydrolyzed Protein Cat Food
FailThe top 5 brands take 95% of clicks, so Hydrolyzed Protein Cat Food is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $121K/yr80K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 33 sellers
Flapen Score
Hydrolyzed Protein Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Hydrolyzed Protein Cat Food is stronger. Inside it, weaker.
Market
The Hydrolyzed Protein Cat Food market on Amazon at a glance
Shoppers on Amazon United States searched for Hydrolyzed Protein Cat Food 80K times last year and spent an estimated $121K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $121Ka year
- Peak month
- January5.1× the quietest month
- Top search term
- hydrolyzed protein cat food26K searches a year
02 · Price
A sale here is worth $53.37.
Listings sell for $53.37 on average, from $10.37 to $125.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $53.37 that is $0 to $5K a year per listing.
- Average price
- $53.37inside the $15 to $100 sweet spot
- Price range
- $10.37–$125.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Food. It carries 1,703 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #153in Food
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 1,703per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Hydrolyzed Protein Cat Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Canin Veterinary Diet Feline Hydrolyzed Protein Adult HP - 7.7lb
- Price
- $72.89
- Rating
- 4.2/5
- Reviews
- 224
- Age
- 13y ago

Hills Prescription Diet z/d Skin/Food Sensitivities Dry Cat Food Hydrolyzed Chicken 4 lb. Bag
- Price
- $42.44
- Rating
- 4.6/5
- Reviews
- 909
- Age
- 15y ago

Pro Plan Veterinary Diets Purina HA Hydrolyzed Feline Formula Dry Cat Food - 4 lb. Bag
- Price
- $40.81
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 2y ago

Hills Prescription Diet z/d Skin/Food Sensitivities Wet Cat Food Hydrolyzed Chicken 5.5 oz. Cans 24-Pack
- Price
- $94.48
- Rating
- 3.6/5
- Reviews
- 151
- Age
- 14y ago

Hills Prescription Diet z/d Skin/Food Sensitivities Dry Cat Food Hydrolyzed Chicken 8.5 lb. Bag
- Price
- $79.45
- Rating
- 4.6/5
- Reviews
- 909
- Age
- 15y ago
Trending
estimated 90-day click momentum
Royal Canin Veterinary Diet Feline Hydrolyzed Protein Adult HP - 7.7lb
- Price
- $72.89
- Rating
- 4.2/5
- Reviews
- 224
- Age
- 13y ago

Purina Pro Plan Veterinary Supplements Hydra Care Cat Hydration Supplement Nutrient-Enriched Water for Cat Health and Urinary Support
- Price
- $27.99
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 9mo ago

Hills Science Diet Adult Sensitive Stomach & Skin Wet Cat Food Variety Pack Tuna & Vegetable Chicken & Vegetable 2.9 oz. Cans 12-Pack
- Price
- $22.82
- Rating
- 4.0/5
- Reviews
- 759
- Age
- 6y ago

Royal Canin Veterinary Diet Feline Hydrolyzed Protein Treats Adult Dry Cat Food 7.7 oz. Bag
- Price
- $10.37
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9y ago

Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 7 lb. Bag
- Price
- $17.40
- Rating
- 4.7/5
- Reviews
- 12,529
- Age
- 21y ago
Newest
by launch date
Purina Pro Plan Veterinary Supplements Hydra Care Cat Hydration Supplement Nutrient-Enriched Water for Cat Health and Urinary Support
- Price
- $27.99
- Rating
- 4.4/5
- Reviews
- 1,417
- Age
- 9mo ago

Pro Plan Veterinary Diets Purina HA Hydrolyzed Feline Formula Dry Cat Food - 4 lb. Bag
- Price
- $40.81
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 2y ago

Pro Plan Veterinary Diets Purina HA Hydrolyzed Feline Formula Dry Cat Food - 8 lb. Bag
- Price
- $73.31
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 2y ago

Hills Science Diet Adult Sensitive Stomach & Skin Wet Cat Food Variety Pack Tuna & Vegetable Chicken & Vegetable 2.9 oz. Cans 12-Pack
- Price
- $22.82
- Rating
- 4.0/5
- Reviews
- 759
- Age
- 6y ago

Blue Buffalo Natural Veterinary Diet HF Hydrolyzed for Food Intolerance Wet Cat Food Veterinarians Prescription Required Salmon 5.5-oz. Cans (24 Count)
- Price
- $82.11
- Rating
- 3.1/5
- Reviews
- 71
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
33
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
3%
- HILL'S PRESCRIPTION DIET36%
- ROYAL CANIN34%
- Pro Plan Veterinary Diets16%
- Blue Buffalo7%
- Instinct3%
- Purina Pro Plan2%
- Open — no brand owns it (2 brands, 3%)
Demand
Hydrolyzed Protein Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Hydrolyzed Protein Cat Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydrolyzed protein cat food26K/yr
- hydrolyzed cat food23K/yr
- royal canin hydrolyzed protein cat food16K/yr
- hills zd cat food6K/yr
- hills z/d cat food5K/yr
- royal canin cat food hydrolyzed protein3K/yr
- royal canin hp cat food3K/yr
Reviews and returns
What reviews say buyers love and hate about Hydrolyzed Protein Cat Food
We read the reviews and the return reasons for every product selling here.
“Outrageosly expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrolyzed Protein Cat Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









