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Hydrolyzed Protein Cat Food

Fail

The top 5 brands take 95% of clicks, so Hydrolyzed Protein Cat Food is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$121K/yr80K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
69%top-5 click share · 8 brands · 33 sellers

Flapen Score

Hydrolyzed Protein Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Hydrolyzed Protein Cat Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrolyzed Protein Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrolyzed Protein Cat Food 80K times last year and spent an estimated $121K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
2.8%
Market size, estimated
$121Ka year
Peak month
January5.1× the quietest month
Top search term
hydrolyzed protein cat food26K searches a year

02 · Price

A sale here is worth $53.37.

Listings sell for $53.37 on average, from $10.37 to $125.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $53.37 that is $0 to $5K a year per listing.

Average price
$53.37inside the $15 to $100 sweet spot
Price range
$10.37–$125.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Food. It carries 1,703 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#153in Food
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,703per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
97 months

Products

Top Hydrolyzed Protein Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • Brand 136%
  • Brand 234%
  • Brand 316%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Hydrolyzed Protein Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Hydrolyzed Protein Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrolyzed protein cat food26K/yr
  • hydrolyzed cat food23K/yr
  • royal canin hydrolyzed protein cat food16K/yr
  • hills zd cat food6K/yr
  • hills z/d cat food5K/yr
  • royal canin cat food hydrolyzed protein3K/yr
  • royal canin hp cat food3K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrolyzed Protein Cat Food

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Pet Friendly”
24%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Outrageosly expensive”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hydrolyzed Protein Cat Food questions

Answered from the same tracked data.