Hydrolyzed Dog Treats

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

8.1%

Market size, estimated

$181Ka year

Peak month

July3.0× the quietest month

Top search term

hypoallergenic dog treats40K searches a year

Listings sell for $13.24 on average, from $4.37 to $28.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $13.24 that is $1K to $3K a year per listing.

Average price

$13.24under the $15 to $100 sweet spot

Price range

$4.37–$28.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #452 within Treats. It carries 3,452 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#452in Treats

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,452per listing

Listings tracked

45

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

82 months