Hydrolyzed Dog Food
FailThe top 5 brands take 96% of clicks, so Hydrolyzed Dog Food is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $382K/yr220K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 39 sellers
Flapen Score
Hydrolyzed Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Hydrolyzed Dog Food is stronger. Inside it, weaker.
Market
The Hydrolyzed Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Hydrolyzed Dog Food 220K times last year and spent an estimated $382K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $382K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $382Ka year
- Peak month
- February3.3× the quietest month
- Top search term
- hydrolyzed dog food59K searches a year
02 · Price
A sale here is worth $73.49.
Listings sell for $73.49 on average, from $11.42 to $139.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $73.49 that is $0 to $7K a year per listing.
- Average price
- $73.49inside the $15 to $100 sweet spot
- Price range
- $11.42–$139.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #251 within Food. It carries 2,761 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #251in Food
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,761per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Hydrolyzed Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
39
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
2%
- Brand 145%
- Brand 227%
- Brand 314%
- Brand 46%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 2%)
Demand
Hydrolyzed Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug · busiest ÷ quietest = 3.3×
Search terms
Top Hydrolyzed Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hydrolyzed dog food59K/yr
- royal canin hydrolyzed protein dog food45K/yr
- hydrolyzed protein dog food34K/yr
- hydrolyzed dog food for allergies6K/yr
- purina hydrolyzed dog food8K/yr
- royal canin hydrolyzed protein8K/yr
- hills zd dog food5K/yr
- purina pro plan hydrolyzed dog food5K/yr
- purina ha dog food7K/yr
- purina ha5K/yr
Reviews and returns
What reviews say buyers love and hate about Hydrolyzed Dog Food
We read the reviews and the return reasons for every product selling here.
“Allergies”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrolyzed Dog Food questions
Answered from the same tracked data.









