Human Grade Dog Treats

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

12.4%

Market size, estimated

$230Ka year

Peak month

December3.9× the quietest month

Top search term

human grade dog treats46K searches a year

Listings sell for $11.96 on average, from $4.48 to $33.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $11.96 that is $1K to $3K a year per listing.

Average price

$11.96under the $15 to $100 sweet spot

Price range

$4.48–$33.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #154 within Treats. It carries 3,194 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#154in Treats

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,194per listing

Listings tracked

79

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

88 months