Human Grade Dog Food

Shoppers searched for this 865K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

865K

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

9.3%

Market size, estimated

$4.1Ma year

Peak month

August1.4× the quietest month

Top search term

honest kitchen dog food290K searches a year

Listings sell for $51.11 on average, from $10.17 to $135.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $51.11 that is $77K to $102K a year per listing.

Average price

$51.11inside the $15 to $100 sweet spot

Price range

$10.17–$135.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$77K–$102K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Food. It carries 1,431 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#84in Food

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,431per listing

Listings tracked

44

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

80 months