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Horse Wormer

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -5.3% this quarter, so Horse Wormer is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$1.2M/yr381K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
54%top-5 click share · 18 brands · 112 sellers

Flapen Score

Horse Wormer against its category

The dotted line is the Pet Supplies average. Past it, Horse Wormer is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Wormer market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Wormer 381K times last year and spent an estimated $1.2M. The top 5 brands take 68% of clicks. Demand peaks in Apr. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
11.5%
Market size, estimated
$1.2Ma year
Peak month
April5.8× the quietest month
Top search term
horse dewormer116K searches a year

02 · Price

A sale here is worth $27.41.

Listings sell for $27.41 on average, from $10.12 to $78.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $27.41 that is $82K to $110K a year per listing.

Average price
$27.41inside the $15 to $100 sweet spot
Price range
$10.12–$78.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$82K–$110K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Horses. It carries 1,232 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Horses
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,232per listing
Listings tracked
23

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
65 months

Products

Top Horse Wormer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

112

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

24%

  • Brand 119%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Horse Wormer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 5.8×

Search terms

Top Horse Wormer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse dewormer116K/yr
  • horse wormer57K/yr
  • horse wormer paste23K/yr
  • quest plus horse dewormer27K/yr
  • zimectrin gold horse dewormer17K/yr
  • horse wormer paste ivermectin18K/yr
  • horse dewormer ivermectin paste16K/yr
  • dewormer for horses12K/yr
  • zimecterin10K/yr
  • desparasitante para caballos9K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Wormer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
14%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“Horrible taste”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Horse Wormer questions

Answered from the same tracked data.