Horse Wormer
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -5.3% this quarter, so Horse Wormer is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 5163
- Market size
- $1.2M/yr381K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 112 sellers
Flapen Score
Horse Wormer against its category
The dotted line is the Pet Supplies average. Past it, Horse Wormer is stronger. Inside it, weaker.
Market
The Horse Wormer market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Wormer 381K times last year and spent an estimated $1.2M. The top 5 brands take 68% of clicks. Demand peaks in Apr. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 381K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $1.2Ma year
- Peak month
- April5.8× the quietest month
- Top search term
- horse dewormer116K searches a year
02 · Price
A sale here is worth $27.41.
Listings sell for $27.41 on average, from $10.12 to $78.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $27.41 that is $82K to $110K a year per listing.
- Average price
- $27.41inside the $15 to $100 sweet spot
- Price range
- $10.12–$78.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $82K–$110K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Horses. It carries 1,232 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Horses
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,232per listing
- Listings tracked
- 23
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Horse Wormer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Merial Zimecterin Gold Dewormer Paste for Horses 7.35gm (Packaging May Vary)
- Price
- $16.83
- Rating
- 4.8/5
- Reviews
- 2,160
- Age
- 19y ago

Quest Plus Gel Moxidectin/ Praziquantel Horse Dewormer Late Grazing Season recommended for Horses and Ponies 6 months and older 0.5oz Sure-Dial Syringe
- Price
- $21.13
- Rating
- 4.8/5
- Reviews
- 1,813
- Age
- 8y ago

Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.
- Price
- $12.50
- Rating
- 4.8/5
- Reviews
- 1,072
- Age
- 9y ago

OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
- Price
- $12.34
- Rating
- 4.6/5
- Reviews
- 1,639
- Age
- 1y ago

Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack
- Price
- $34.26
- Rating
- 4.4/5
- Reviews
- 846
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)
- Price
- $20.37
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 5mo ago

OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
- Price
- $12.34
- Rating
- 4.6/5
- Reviews
- 1,639
- Age
- 1y ago

Equine Paste 1.87% 12 Pack (6.08g) Apple Flavored Oral for Horses
- Price
- $33.14
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 6mo ago

12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
- Price
- $66.51
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 4mo ago

YAGU Paste for Horse Use Only 1.87% 6.08g 3 Pack
- Price
- $20.30
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 7mo ago
Newest
by launch date
12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
- Price
- $66.51
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 4mo ago

Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)
- Price
- $20.37
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 5mo ago

Ivermectin Horse Paste Dewormer Horse Wormer Paste Apple Flavor 0.21 Ounces 6 Pack
- Price
- $35.75
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 6mo ago

6-Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
- Price
- $39.08
- Rating
- 3.8/5
- Reviews
- 154
- Age
- 6mo ago

Equine Paste 1.87% 12 Pack (6.08g) Apple Flavored Oral for Horses
- Price
- $33.14
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
112
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
24%
- Zoetis19%
- Merial16%
- QZQAB12%
- OZIPCO11%
- ATEAMIR10%
- StrideGuard7%
Demand
Horse Wormer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 5.8×
Search terms
Top Horse Wormer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- horse dewormer116K/yr
- horse wormer57K/yr
- horse wormer paste23K/yr
- quest plus horse dewormer27K/yr
- zimectrin gold horse dewormer17K/yr
- horse wormer paste ivermectin18K/yr
- horse dewormer ivermectin paste16K/yr
- dewormer for horses12K/yr
- zimecterin10K/yr
- desparasitante para caballos9K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Wormer
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Wormer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









