horse wormer
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$27.41avg listing price — sweet spot $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$10.12–$78.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 381K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,232.04avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, horse wormer is a $1.2M/yr Amazon United States market (381K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
horse wormer market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $1.6M–$2.2M
- units × avg price
- Launch success
- 100%
- 10 of 10 new (360d)
- Conversion rate
- 11.5%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
112
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
24%
- Zoetis19%
- Merial16%
- QZQAB12%
- OZIPCO11%
- ATEAMIR10%
- StrideGuard7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 5.8×
Top horse wormer search terms
- horse dewormer116K/yr
- horse wormer57K/yr
- horse wormer paste23K/yr
- quest plus horse dewormer27K/yr
- zimectrin gold horse dewormer17K/yr
- horse wormer paste ivermectin18K/yr
- horse dewormer ivermectin paste16K/yr
- dewormer for horses12K/yr
- zimecterin10K/yr
- desparasitante para caballos9K/yr
Top horse wormer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merial Zimecterin Gold Dewormer Paste for Horses 7.35gm (Packaging May Vary)
Merial$16.834.8★2,160 rev
Quest Plus Gel Moxidectin/ Praziquantel Horse Dewormer Late Grazing Season recommended for Horses and Ponies 6 months and older 0.5oz Sure-Dial Syringe
Zoetis$21.134.8★1,813 rev
Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.
ATEAMIR$12.504.8★1,072 rev
OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
OZIPCO$12.344.6★1,639 rev
Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack
QZQAB$34.264.4★846 rev
Newest
by launch date
12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
SUMOT$66.5190 rev
Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)
Sangahama$20.3754 rev
Ivermectin Horse Paste Dewormer Horse Wormer Paste Apple Flavor 0.21 Ounces 6 Pack
QZQAB$35.75118 rev
6-Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
SUMOT$39.08154 rev
Equine Paste 1.87% 12 Pack (6.08g) Apple Flavored Oral for Horses
edoia$33.1447 rev
Trending
90-day click momentumPaste for Horse Use Only 1.87%-3 Pack (6.08g Each)
Sangahama$20.374.5★
OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB
OZIPCO$12.344.6★
Equine Paste 1.87% 12 Pack (6.08g) Apple Flavored Oral for Horses
edoia$33.144.4★
12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses
SUMOT$66.514.5★
YAGU Paste for Horse Use Only 1.87% 6.08g 3 Pack
YAGU$20.304.5★
What buyers say about horse wormer
What buyers praise and complain about, mined from review topics.What buyers love
“great value for the money”
“As Advertised”
“Excellent product”
“easy to read”
“My horse loves the taste”
“They like the taste. apple-flavored.”
“The texture is smooth”
“This product has a pleasant, apple-like scent”
“Horses love it”
“Very sturdy”
What buyers complain about
“Horrible taste”
“cheap build quality”
“False advertising”
“Texture is a bit different”
“Ingredients not listed”
“does not work well”
“Artificial Bad Flavor”
“And a heck of a lot cheaper for sure”
“last night when my skin started itching on my forehead”
“it's not a strong odor”
Top return reasons
Common questions
- Is horse wormer profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 23 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the horse wormer niche?
- 18 brands and 112 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in horse wormer?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for horse wormer peak?
- Demand peaks in Apr; the busiest month runs 5.8× the quietest.
- What does it cost to enter the horse wormer niche?
- Listings span $10.12–$78.18; the average listing price is $27.41 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.