horse sunscreen
Worth a lookShows demand growing +248.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+248.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Price range
Great$14.35–$35.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.58avg listing price — sweet spot $15–$100
Review moat
Okay1,619.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 12K searches
According to Flapen's Amazon United States niche tracking, horse sunscreen is a $28K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
horse sunscreen market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $16K–$22K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 11.2%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 2.8%
- Avg brand age
- 81 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
40
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
9%
- Pure Sole37%
- The Blissful Dog19%
- Healthy Haircare Product17%
- Absorbine7%
- Qanoreth6%
- SIT. STAY. FOREVER. SAFETY FIRST PET PRODUCTS5%
- Open — no brand owns it (3 brands, 9%)
Top horse sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Sole Horse Nose Sunscreen | Moisturizing Equine Sunblock with Non-Nano Zinc Oxide for Pink Noses White Noses Sensitive Skin | Broad Spectrum UV Protection | Water Resistant 2 oz Push-Up Stick
Pure Sole$14.354.2★133 rev
The Blissful Horses Summer Care Sun Butter Gentle Horse Sunscreen Easy-to-Apply Equine Sunblock Solution Must-Have Horse Essentials for All Day Sun Protection 2 oz.
The Blissful Dog$16.914.1★16 rev
Sunflower Suncoat SPF
Healthy Haircare Product$35.964.5★142 rev
Horse Sunscreen for White Noses Pure Sole Sun Block Cream for Sensitive Pink Horse Skin | Non-Nano Zinc Oxide & Moisturizing Natural SPF Ingredients 8 oz
Pure Sole$26.144.2★133 rev
Absorbine Santa Fe Coat Conditioner & Sunscreen Non-Slippery Formula 32oz Spray
Absorbine$16.284.7★401 rev
Newest
by launch date
Horse Sunscreen for Nose & Sensitive Pink Skin Natural Sunscreen for Horses with Non-Nano Zinc Oxide Protects Against Sunburn Windburn & Dryness Safe Long-Lasting Sunblock for All Seasons 8 oz
Qanoreth$23.243 rev
Lincoln Sun Bloc with Aloe Vera
LINCOLN$24.84200 rev
Pure Sole Horse Nose Sunscreen | Moisturizing Equine Sunblock with Non-Nano Zinc Oxide for Pink Noses White Noses Sensitive Skin | Broad Spectrum UV Protection | Water Resistant 2 oz Push-Up Stick
Pure Sole$14.35133 rev
Horse Sunscreen for White Noses Pure Sole Sun Block Cream for Sensitive Pink Horse Skin | Non-Nano Zinc Oxide & Moisturizing Natural SPF Ingredients 8 oz
Pure Sole$26.14133 rev
Bodhi Dog Sunscreen SPF 30+ Moisturizing Pet Sun Spray - Safe for Dogs Cats & Horses - Natural Protection for Skin Coat Nose Ears - Made in USA (8 Fl Oz)
Bodhi Dog$16.132,406 rev
Trending
90-day click momentum
Healthy HairCare Sunflower Suncoat SPF Spray 32 Ounces for Horses
Healthy Haircare Product$22.194.5★
Absorbine Santa Fe Coat Conditioner & Sunscreen Non-Slippery Formula 32oz Spray
Absorbine$16.284.7★
Horse Sunscreen for Nose & Sensitive Pink Skin Natural Sunscreen for Horses with Non-Nano Zinc Oxide Protects Against Sunburn Windburn & Dryness Safe Long-Lasting Sunblock for All Seasons 8 oz
Qanoreth$23.245.0★
Pure Sole Horse Nose Sunscreen | Moisturizing Equine Sunblock with Non-Nano Zinc Oxide for Pink Noses White Noses Sensitive Skin | Broad Spectrum UV Protection | Water Resistant 2 oz Push-Up Stick
Pure Sole$14.354.2★
The Blissful Horses Summer Care Sun Butter Gentle Horse Sunscreen Easy-to-Apply Equine Sunblock Solution Must-Have Horse Essentials for All Day Sun Protection 4 oz.
The Blissful Dog$19.994.4★
What buyers say about horse sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“The manufacturers product is great”
“Perfect for Sensitive Skin – No More Itchy”
“protect my skin well”
“Good for allergies”
“But its cheap”
“The application is okay”
“Made my skin feel soft”
“Extremely effective”
“doesnt smell bad”
“Color Changeable lid”
What buyers complain about
“Irritating”
“pale so just keep rubbing it in”
“Goes on way too thick”
“As a person who burns easily”
“NOT EASILY APPLIED”
“Despite being advertised for sensitive skin it gave me a rash”
“Will not spray rip off”
“At first, I thought it might have been a fluke or that I wasnt applying it thickly enough or often enough”
“OILY”
“I feel sticky”
Top return reasons
Common questions
- Is horse sunscreen profitable to sell on Amazon United States?
- The niche generates $28K/yr across 12 tracked products. 90-day search growth is +248.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the horse sunscreen niche?
- 9 brands and 40 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in horse sunscreen?
- Top complaints mined from reviews: Allergies, Color, Thickness. The return rate is 0.9%.
- What does it cost to enter the horse sunscreen niche?
- Listings span $14.35–$35.96; the average listing price is $21.58 (sweet spot $15–$100). The average incumbent carries 1,619 reviews — the moat a new listing must climb.