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Horse Stall Mat

Maybe

The products selling today average only 3.9★. But buyers convert on only 0.7% of searches, so Horse Stall Mat is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$260K/yr547K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
52%top-5 click share · 21 brands · 21 sellers

Flapen Score

Horse Stall Mat against its category

The dotted line is the Pet Supplies average. Past it, Horse Stall Mat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Stall Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Horse Stall Mat 547K times last year and spent an estimated $260K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
0.7%
Market size, estimated
$260Ka year
Peak month
January1.4× the quietest month
Top search term
horse stall mat190K searches a year

02 · Price

A sale here is worth $67.95.

Listings sell for $67.95 on average, from $18.16 to $182.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $67.95 that is $17K to $34K a year per listing.

Average price
$67.95inside the $15 to $100 sweet spot
Price range
$18.16–$182.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$17K–$34K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #53 within Horses. It carries 2,971 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
12.2%
Average rank
#53in Horses
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
2,971per listing
Listings tracked
26

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Horse Stall Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

21

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

52%

Top 20: 93%

Open market

38%

  • Brand 125%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Horse Stall Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Horse Stall Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse stall mat190K/yr
  • stall mat76K/yr
  • horse stall mats59K/yr
  • rubber stall mat34K/yr
  • stall mats36K/yr
  • horse mat32K/yr
  • rubber horse stall mat12K/yr
  • horse mats16K/yr
  • rubber stall mats 4x89K/yr
  • horse stall mats 4x612K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Stall Mat

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Thickness”
2.4%of orders come back
“They're about par on thickness”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Horse Stall Mat questions

Answered from the same tracked data.